General Electric Strategic Marketing Leader in Wilmington, North Carolina
Job Description Summary
The Strategic Marketing Leader is responsible for strategizing, planning and executing marketing initiatives for the business by identifying and communicating specific customer problem statements and corresponding value propositions that GE Hitachi Nuclear Product Solutions will resolve.
Essential Responsibilities :
This role will work collaboratively with Product Management and Sales to develop a Marketing Strategy that uses competitive intelligence, forecasting tools, and market data and analytics to develop business cases and/or facilitate opportunity identification while working closely with teams across the organization. This role serves as a consultant and advisor to the business CEO, ensuring he is educated on various industry trends and topics and keeps abreast all related subject matter and market dynamics. As the Strategic Marketing Leader you will:
Collaborate with Sales, Marketing, Product Development, Finance, Customer Finance, Legal and Operations to provide comprehensive recommendations on strategies and programs aligned to corporate objectives
Identify and translate customer problem statements and competitive intel into new value propositions.
Use marketing and forecasting tools and expertise to obtain competitive intelligence and market data.
Gather market research, customer feedback and internal expertise to illuminate opportunities
Critically analyze product utilization by market and customer segment to inform pricing decisions.
Develop a multi-year pricing roadmap to accelerate product adoption
Build cross functional consensus by listening closely, framing trade-offs, and offering deep analytical insights to guide decision making
Develop business cases for different market opportunities.
Develop value proposition for potential opportunities in order to increase the probability of revenue via partnering.
Represent the voice of the customer during internal program discussions; work with product management, technology development, alliance management and strategic program management teams to ensure timely response and progress.
Cultivate long-term relationships with the GRC, Product Management, Project Delivery, Sales and Engineering in order to ensure stakeholder engagement and maximize speed to market.
Participate in the development of the strategic growth vision and objectives for new products, including establishing and participating in essential operating rhythms that allow for transparency to all stakeholders.
Demonstrate communication and relationship skills in working horizontally across various groups within the organization including working with technologists, marketing, research scientists, strategic program management and legal on engagement requests, and support these requests as needed.
Bachelor’s Degree in Engineering, Marketing, or Sales
Minimum 15 or more years of power industry experience
Minimum 7 years of Marketing and/or Sales Experience in the Power Industry
Minimum 2 or more years of experience as a Strategic Marketing Leader in the Power Industry
Minimum 2 or more years of global forecasting experience
Desired Characteristics :
Master’s degree in marketing or business administration (MBA)
Deep Domain expertise in Power Industry
Deep knowledge of GE installed base and/or Power Industry Installed Base
Power Sales experience – selling to non-power industry players
6 Sigma Black Belt
Experience using Lean methodology
Global Forecasting Experience Experience working with marketing and forecasting tools and resources for obtaining competitive intelligence and market data.
Experience in CRM tools (Salesforce.com preferred) Excellent communication skills
Demonstrated ability to digest complex information into a clear message. Internal and external experience enabling critical thinking from customer perspective
Excellent strategic thinker who can translate business development challenges into revenue-producing opportunities
Demonstrated ability to work with customers to drive projects forward successfully
Results focused, with a strong track record of execution
Established analytical and project management ability
Able to perform financial analysis and make decisions based upon financial data
Able to effectively interface with all levels of internal and external customers
Extremely high initiative and able to embrace ambiguity
Strong oral and written communication skills
Strong interpersonal and leadership skills
Additional Eligibility Qualifications :
- GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). This role is restricted to U.S. persons (i.e., U.S. citizens, permanent residents, and other protected individuals under the Immigration and Naturalization Act, 8 U.S.C. 1324b(a)(3)) due to access to export-controlled technology. GE will require proof of status prior to employment.
This role is restricted to U.S. persons (i.e., U.S. citizens, permanent residents, and other protected individuals under the Immigration and Naturalization Act, 8 U.S.C. 1324b(a)(3)) due to access to export-controlled technology. GE will require proof of status prior to employment.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/englobal/desktop/assets/images/posterscreenreaderoptimizedwsupplement.pdf . at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: Yes