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General Electric Marketing Operations/Demand Generation Leader in West Chester, Ohio

Job Description Summary

The Marketing Operations/Demand Generation Leader is responsible for the strategy and execution of global marketing programs that align with business goals. They will work closely with Product Leaders, Sales Leaders, Product Marketing and Brand/Creative teams to create content that can be used to generate and mature leads into real sales opportunities. They will ensure that we are mapping the right content to the right audience at the right time. They will understand and track sales targets with the global sales team to create marketing programs that help them achieve these targets.

Job Description

Roles and Responsibilities

  • Create, manage, and continuously optimize a comprehensive global marketing plan that allows us to track and improve our programs to deliver leads and engagement to support top line growth targets.

  • Measure marketing performance with conversion rates through comprehensive journey mapping to ensure we reach our target audience with campaigns that drive results and engagement.

  • Manage our marketing agency for all paid advertising to ensure we are meeting our global goals within budget and with the right quality of leads.

  • Manage media buys and 3rd party advertising, create campaigns and ads and track results to understand the best channels to get our message to our audiences

  • Support the sales team to help manage their funnel and pipeline to ensure they are meeting their performance targets and adjust the marketing plan to fill any gaps or address new market opportunities

  • Identify, own and be the expert for all marketing technologies related to demand generation and customer communications including Marketo, Salesforce and ON24.

  • Manage and design the implementation of new processes and automation tools for lead scoring, lead tracking, lead attribution, lead segmentation and Account Based Marketing (ABM).

  • Build comprehensive dashboards to track all aspects of the buyer journey to better optimize all our marketing programs and campaigns.

  • Strategically plan platform integration to ensure maximum data quality and data availability for all leads to help the sales team qualify and reach their targets.

  • Maintain the integrity of the marketing database to ensure the data is accurate and tagged appropriately to allow us to communicate effectively with our customers and prospects.

  • Ensure compliance with industry standards, including geographic requirements (such as GDPR, Canada Anti-Spam Act etc.) for all data captured and stored.

Required Qualifications

  • Bachelor’s degree in Business, Marketing, Analytics, or related field

  • Minimum 5 years of experience in Commercial Operations and/or Marketing Operations roles.

  • Minimum 2 years of experience in using marketing tools such as Marketo, Salesforce, Hubspot and Demandbase.

Desired Characteristics

  • Strong understanding of marketing tool operations to measure, analyze, and report campaign performance.

  • Strong organizational skills to navigate in a matrix environment (specifically with commercial and product teams)

  • Strong interpersonal and leadership skills

  • Strong executive communication skills

  • Ability to take initiatives and drive innovation


To comply with US immigration and other legal requirements, it is necessary to specify the minimum number of years’ experience required for any role based within the USA. For roles outside of the USA, to ensure compliance with applicable legislation, the JDs should focus on the substantive level of experience required for the role and a minimum number of years should NOT be used.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer ( . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: Yes