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General Electric Ultrasound Business Development Leader, Structural Heart North Central Region in Wauwatosa, Wisconsin

Job Description Summary

Own and drive the competitive break-in account sales strategy of GE Healthcare’s Cardiovascular Ultrasound (CVUS) portfolio within the Interventional Cardiology segment at accounts within a defined territory/region. This role is designed to specially penetrate competitive accounts not currently purchasing GE equipment for Interventional procedures and driving competitive account conversation.

Job Description

Roles and Responsibilities

  • Driving competitive equipment and service account conversation.

  • Grow visibility and drive win rate in assigned geography/region/segment.

  • Deliver annual orders and revenue sales targets for the segment. Maximize profit margin on equipment and service contract sales.

  • Developing and cultivating strong relationships with key opinion leaders, and stakeholders, within the customer organization, many of which will be new relationships for GE Healthcare (GEHC).

  • Collaborate closely with Structural Heart Clinical Team to gain access to cases utilizing Vivid CVUS products in the cath lab, EP lab, and/or hybrid OR.

  • Specialize in – and be willing to regularly learn, digest and utilize – Structural Heart procedures through the utilization of Cardiovascular Ultrasound. Inclusive of transesophageal (TEE), intracardiac echo (ICE), and transthoracic echo (TTE).

  • Gain deep understanding of customer needs and desired outcomes. Be an expert in customers’ installed base and develop technology & capital plans that map with their annual budget process.

  • Proactively communicate and collaborate with your account community team including CVUS Segment Leaders, Product Sales Specialists, Clinical Application Specialists, Ultrasound Account Managers, Account Executives, and Service Team. Leverage counterparts in the Imaging and Life Care Solutions (LCS) businesses to gain access and establish customer relationships. Drive closure with effective product demonstrations and co-developed negotiation strategy.

  • Establish strong relationship with device sales professionals that also sell, and support cases, in the structural heart, EP and OR space. Work with these partners to gain access to procedures and establish protocols for emerging devices/procedures.

  • Prospect in person and by phone for new opportunities and move deals through sales stages: Qualify, Quoting, Opportunity Management, Territory Management, Demo, and Lifecycle strategy alignment.

  • Leverage (CRM tool) to track customer and account activity, to map visibility and drive market share. Ability to synthesize data and respond to market changes. Flexibility and balance to thrive in a dynamic industry and market.

Required Qualifications

  • Bachelor’s degree and a minimum of 5 years selling and/or clinical experience, OR an associate degree with a minimum of 10 years selling and/or clinical experience.

  • Proven experience with complex sales cycles and working in the hospital interventional environment.

  • Excellent verbal and written communication skills in local language

  • Ability to develop and build rapport at all levels within an organization and work well within a team

  • Strong presentation and relationship building skills

  • Ability to synthesize complex issues and communicate in simple messages

  • Excellent negotiation & closing skills

  • Valid motor vehicle license

  • Must be willing to live within the territory

  • You must be legally authorized to work in the United States without restriction

Desired Characteristics

  • Strong customer relationships in assigned territory

  • Previous experience in the Healthcare industry

  • Proven experience, and success selling/supporting capital equipment, or devices, in the interventional cardiac space

  • Technical and/or clinical imaging product knowledge, preferably with an Ultrasound background

  • Desire to learn and adapt to win in a rapidly evolving environment

  • Excellent computer and analytical skills

  • Strong understanding on the US Healthcare system and buying group

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.


This role is restricted to U.S. persons (i.e., U.S. citizens, permanent residents, and other protected individuals under the Immigration and Naturalization Act, 8 U.S.C. 1324b(a)(3)) due to access to export-controlled technology. GE will require proof of status prior to employment.

Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer ( . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No