General Electric Senior Manager, Product Communications in Wauwatosa, Wisconsin
Job Description Summary
The Senior Manager, Product Communications is responsible for effectively executing global PR and internal culture communications programs to drive the business' strategic vision, organizational culture, product amplification, thought leadership, and issue management. The Product Communications Manager reports directly to the global Head of Product Communications.
Develop & execute strategic communications plans for the organization, managing the overall communication process.
Act as communications counsel for Product/P&L CEO(s); Work closely with business staff to support external PR campaigns, internal employee activities, digital/social initiatives, product initiatives and other related opportunities.
Partner with marketing, culture communications, external affairs and global colleagues in the development and dissemination of main messages to appropriate audiences based on business objectives, including appropriate media messages and pitches to outlets via press releases, bylines and various communication mediums/channels including social media; consistent earned media placement.
Support, collaborate and contribute to cross-business initiatives and global campaigns.
Plan, draft and execute crisis communication plans as needed, and support change management plans.
Propose and implement strategic communications initiatives to elevate organization morale and boost understanding of the organization’s activities.
Integrity: Adhering to high ethical and personal values in decisions, communications, actions, and when dealing with others.
Bachelor's degree in communications, marketing, journalism, business, healthcare or related field.
5 to 7+ years’ experience working in PR, brand, Culture Communications and/or marketing – either in a corporate or agency environment.
Ability to understand GE Corporate and GE Healthcare goals and proactively identify opportunities to meet them.
Clear thinking, creative communications and problem-solving skills with demonstrated project management skills, success at and willingness to lead multiple projects/initiatives within communications / PR function, and a passion for storytelling.
Experience: knowledge and meaningful experience in the Healthcare Industry. Experience working in a matrixed, global environment.
Demonstrated success: examples of supporting and managing communications for senior-level business clients, confident executive presence.
Adaptability: open to change in response to new information, feedback, and unexpected circumstances, and/or to work in ambiguous situations; able to deal calmly and effectively with high-stress situations, including continuing to persevere and remaining calm in challenging or frustrating circumstances.
Clear thinker: demonstrates an ability to focus on the “critical few” issue/priorities. Able to communicate messages clearly and concisely. Ability to translate strategy into business objectives. Able to make decisions with speed and accuracy, based on available info.
Inclusivity: committed to embracing and engaging diverse voices, with an emphasis on inclusive cultures driving better outcomes.
Dependability: high say/do ratio; ability to work on numerous projects.
Bias toward action: self-starter with an entrepreneurial spirit.
External focus: Understands customer needs, marketplace dynamics, industry trends, and the competitive landscape.
Location : Preferably based near major GE Healthcare office (e.g. Milwaukee/Chicago, London, Paris); remote possible with travel.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/en_global/desktop/assets/images/poster_screen_reader_optimized_w_supplement.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: No