General Electric Marketing Operations Leader in Waukesha, Wisconsin
Role Summary:In this role, you will enable the marketing team across Imaging modalities to achieve its integration and efficiency goals. You will deliver value by developing tools and processes to manage, support the 2021 marketing budget planning process, integration and activation goals and help monitor/report the progress in close collaboration with the Marcom teams with special emphasis on the top NPI’s in the business.
Essential Responsibilities:You will lay the foundation for further integration by developing templates and processes and by bringing together representatives from various teams to work collectively. Another major part of the role will be to continuously monitor the competition activities at corporate level, innovations, mergers and acquisitions that would demand for change in our marketing/business strategy. By championing the initiative across the matrix organization, you will help secure buy-in and enthusiasm for these high-priority NPI’s and initiatives. You thrive in a fast-paced, dynamic team environment, you will act as a connector of resources, working horizontally across the organization to stimulate collaboration and solve problems. You will seek out efficiency gains that enable us to work smarter and deliver more benefit for our internal stakeholders and customers. Throughout it all, you will champion collaboration, innovation and efficiency – all with a keen eye on optimizing the value we deliver to the business and to our customers.
•Build and drive integrated marketing across all imaging modalities that touch radiology. This will include developing tools, processes and bringing together representatives from various teams to work collectively to create an integrated plan to market to the radiology customer segments globally
•Build and manage the dashboards to highlight execution of NCA deliverables for top NPI’s commercial activation across Imaging modalities
•Lead the creation of an integrated market research planning calendar inclusive of primary and secondary research, including identifying the appropriate technology platform that will enable the project to be successful; developing the dissemination plan including training on the tool in concert with VP&I leaders across GEHC businesses to ensure all market research reports and insights are available to marketing/ business teams at click of the button ; and creating the project plan, timeline and processes required for successful implementation and ongoing maintenance
•Identify, research and propose other tools that will advance the team’s goal of integrated planning for the purposes of improving workflow efficiencies, reducing duplication of effort, and maximizing customer impact
•Prepare for, support and facilitate appropriate op mechs, ensuring accountability of agreed outcomes through timely report-outs, action item assignments and follow-through, and regular status meetings
•Proactively review planning material and tools such as the calendar to identify improvement opportunities, including areas of duplication of effort, and bring the opportunities to leadership for discussion and action
•Coordinate a virtual team of planning representatives from across the organization, championing collaboration, integration, efficiency and communication
•Work with other GEHC teams to drive consistent execution and sharing of best practices across
Qualifications/Requirements:•Bachelor’s Degree in Marketing, Business Administration, or related field or 8+ years of experience in process improvement, marketing, project management, operations, business administration.
•Minimum 6+ years of experience in process improvement, marketing, project management, operations, business administration
•Demonstrated track record of success in project management, process improvement and commercial operations
•Ability to travel globally as and when required
Add Eligibility Requirement GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Desired Characteristics:•Six Sigma Black Belt
•MBA or Master’s degree in related field
•Excellent planning, project management and organizational skills, with a proven ability to deliver projects on time, within budget and to a high standard
•Excellent interpersonal and communication skills, with a proven ability to work effectively in a highly matrixed organization
•Able to work independently and handle multiple projects in a highly dynamic matrixed organization, as demonstrated by previous experience
•Able to thrive among organization change and in a newly created role, as demonstrated by previous experience
•Skilled with project management software and technology platforms
•Proven ability to work effectively in a virtual team
•Healthcare product/industry acumen
•Demonstrated experience with problem solving, creative thinking and critical thinking
•Demonstrated ability to motivate and work well with diverse, cross-functional teams
About Us:GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.
Additional Eligibility Qualifications:GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).Additional Locations:United States;Illinois, Wisconsin;Waukesha, Chicago;