General Electric Digital Strategy and Optimization Manager in Waukesha, Wisconsin
Job Description Summary
As a Web Strategy and Optimization Manager, you’ll be responsible for delivering a rich and engaging experience for customers in our website and other digital properties for the Global Imaging business. Specific activities may include development and execution of a consistent strategy across web assets of the various imaging product businesses; optimizing the performance of those web assets; ensuring timely and impactful updates to keep the assets compelling, and working with the central digital teams to ensure compliance to established technical and brand standards.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Key responsibilities include (but are not limited to):
Responsible for planning and implementing holistic web/digital strategies to improve the cohesiveness of the imaging message across all imaging product businesses. Employ best practice strategies to optimize performance in a web environment.
Bring a strong digital marketing perspective to all work beyond web applications, to help ensure strong integration and 360⁰ customer digital engagement strategies.
Work closely with global product marketing communications and marketing leaders to create and deliver optimized, up-to-date pages and content.
Build solid relationships with central digital resources to stay informed on the latest web and Martech initiatives, and advocate for Global Imaging business needs and requirements.
Employ best practices and new approaches to test and improve our web programming.
Leverage new channels, techniques and identify optimally effective web and digital strategies to meet the marketing objectives of the businesses.
Act as a strong brand advocate to ensure adherence to the guidelines and spirit of the GE master brand strategy.
Align closely with finance, regulatory and legal to ensure compliance.
Use established global processes and offer suggestions for ongoing improvement of those processes.
Works with immediate supervisor to establish objectives, KPIs, budget needs and measurement rigor.
Bachelor's Degree in Advertising, Journalism, Marketing, or IT, or 10+ years of experience in managing web and digital programs at an agency/corporation
Excellent oral and written communications skills
Demonstrated ability to develop innovative and creative solutions to complex challenges
Proven track record of delivery to budgets and timelines.
Knowledge of office, marketing automation, technical and digital tools, such as Microsoft Office, Marketo, Adobe, Sitecore, Google Analytics, Webtrends, Adobe Analytics, SEM Rush, Moz, Conductor, Widen, and content management platforms.
Strong balance of technical and marketing knowledge and skills.
10+ years of experience in digital marketing with a strong balance of technical and marketing capabilities.
Demonstrated project management and budget skills
Demonstrated ability to engage strategically through implementation
Content marketing and marketing automation experience
Inclusive leadership style
Strong analytical and process skills
Proven ability to navigate and influence at multiple levels within the organization
Healthcare (preferably medical device) product experience and industry acumen
Knowledge of Imaging/Radiology product categories offerings, and commercial processes would be a strong plus.
Demonstrated ability to innovate & develop new ideas linked to business KPIs.
People leadership skills including expertise in change management, etc.
Customer-centric and service-oriented attitude.
Proven ability to motivate and work effectively with diverse, cross-functional global teams and outside vendors
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support. #LI-REMOTE #LI-156467603_CL1
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/en_global/desktop/assets/images/poster_screen_reader_optimized_w_supplement.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: No