General Electric Product Marketing Manager - LED Lamps in Topeka, Kansas
Current is a first-of-its-kind energy company designed to meet the unique needs of a wide range of Commercial & Industrial, municipal and utility customers. It brings together capabilities including LED lighting and Solar technologies, along with new financing and software solutions to offer integrated energy solutions aimed at delivering increased reliability, efficiency and profitability.
Join us and you’ll find yourself in a dynamic atmosphere working with the most talented people in the industry in an open, developmental environment with abundant opportunities to learn, grow and advance within the organization.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
The Marketing Manager is responsible for planning, coordinating, and executing the go-to-market plans for the customer solutions of Current, powered by GE. In the role of Marketing Manager, you will utilize technical knowledge, marketing expertise, and people skills to solve problems, develop and execute objectives, and impact short-term and some long-term business goals.
In addition, the Marketing Manager will:
Understand the environment of assigned products including market size, competitive landscape, pricing dynamic, distribution channel and promotional opportunities
Develop and implement innovative plans for increased and new market penetration, including selecting target markets, scoping new products, establishing promotional plans, and recommending strategic actions to grow the market share of Current, powered by GE
Cultivate a ONE Current mentality and drive understanding around full customer solutions over individual product transactions
Build and maintain solid relationships with global stakeholders, including product management, vertical marketing, demand generation and sales, among others
Commercialize new products with robust launch plans and support throughout market introduction
Drive the development of processes, tools, and frameworks that can standardize product marketing activities across product lines
Utilize Voice of Customer (VOC) research to develop customer-centric benefits, messaging, and value propositions for business execution
Provide the global sales and marketing teams with sales-enablement tools
Execute strategies that drive opportunities and ultimately increase product line revenues
Identify and articulate emerging trends, then develop corresponding strategies that translate insights into opportunities and result in competitive advantages that increase sales
Ensure continuous gathering and reporting of competitive intelligence and market movement
PLEASE NOTE : Work Location listed is East Cleveland, OH. However, this position may also be available at our Boston, MA or San Ramon, CA locations Qualifications/Requirements:
Bachelor’s degree from an accredited university or college
Minimum of 5 years of experience in a technical field ELIGIBILITY REQUIREMENT :
PLEASE NOTE : Work Location listed is East Cleveland, OH. However, this position may also be available at our Boston, MA or San Ramon, CA locations Desired Characteristics:
Master’s degree in Business Administration (MBA) or Marketing from an accredited university or college, preferred
Experience in the Lighting industry is a major plus
Proven technical aptitude over a minimum of 5 years of experience in a technical field
Must be consummate team player with excellent interpersonal skills able to develop relationships and influence at all levels and across cultures, including with customers and industry organization
Track record of getting results through strong interpersonal and leadership skills
Logical thinking and ability to balance long-term strategic viewpoint with tactical execution
Outstanding communication skills and strong analytical acumen
Demonstrated skills in managing multiple projects successfully
Experience working in a matrix organizationGE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry. Locations: United States; California, Massachusetts, Ohio; East Cleveland, Boston, San RamonGE will only employ those who are legally authorized to work in the United States for this opening.