General Electric Communications Director, GE APAC in Singapore, Singapore
Job Description Summary
This role reports Chief Communications Officer, GE International Markets and works closely with the President / Leaders of each of the following countries / zones; ASEAN & ANZ, Japan and Korea. This is an exciting opportunity for a highly experienced communications executive with a minimum of 15 years experience to be a strategic, trusted partner working closely with the GEIM leadership team. This position will lead/manage the following regional communication disciplines/programs: Reputation & Thought Leadership, Brand Management, PR & Media Relations, Digital Communications and Executive Communications.
Develop and execute an effective communications strategy that is aligned with regional / national priorities and GE’s business strategy, and supports the delivery of business objectives.
Responsible for the company’s reputation, including positioning and messaging strategy esp. on key company themes. Develop thought leadership strategy; identify opportunities and manage region’s speaker and conference participation.
Manage country brand campaign aligned to business blueprint & local audience understanding. Measure brand performance and KPI campaign tracking.
Manage digital and social media platforms; adopting creative content strategy, strong engagement and outreach program through GE’s various channels.
Build media relationships working with major regional business media to drive proactive storytelling. Responsible for Line of Sight process & operating rhythm to ensure coordination and story sharing. Responsible for written communications including press releases, holding statements, Q&As, position papers, pitches and employee communications. Manage PR agency including monitoring and measurement securing a favorable share-of-voice relative to competitors.
Responsible for executive and leadership communications as well as provide communications counsel and insights to leadership team on complex / critical priorities as well as issues/opportunities.
Proactively partner in identifying & assessing emerging issues & developing crisis communications plans in coordination with the businesses and other functions for potential significant threats to the GE brand, providing appropriate messaging and responses. Use data, research, analytics & intelligence to focus on foresight and inform strategy and identify reputational issues and opportunities. Maintain issues heat map.
Minimum 15 years of communications experience (media relations, public relations, event management, employee comms) with a Corporate multinational and/or PR agency with major blue-chip clients
Bachelor’s degree in Communications, Journalism, English or Marketing degrees
Proven track record of delivering contemporary communications strategy in support of business objectives
Demonstrate team-leading capability
Demonstrate excellent judgement and understanding of how to navigate complexity in a matrix and multi-stakeholder environment, problem solver
Experience in crisis communications and issues management
Strong oral and written communications skills; strong writing and presentation skills
Ability to manage multiple projects in a fast-paced environment
Self-directed; highly motivated, team player
Creative, thoughtful, persuasive storyteller.
Fluency in English and other local languages.
Relocation Assistance Provided: No