General Electric Sr Solutions Marketing Manager in Shanghai, China
Job Description Summary
This role should be a market & segment experts responsible for work on LCS portfolio solutions including digital solutions to drive LCS business growth in assigned key account projects. We need you to build strong relationships with professionals at key accounts to initiate plans and implement strategies as well as develop and drive integrated marketing initiatives. This role should be working in partnership with global digital product team, sales team, bringing customer insights, provide innovative solutions and support to improve customer satisfactions.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Support key account sales team to sell the LCS whole product line and business solutions to customers.
Develop inputs to support business case for digital NPI (incl. target pricing) and product positioning.
Build and execute digital product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing).
Coordinating development of marketing assets and product training materials
Work across all marketing disciplines including Global and China Product Marketing, PR/Communications, and other functions to implement marketing plan.
Actively track market dynamics including competition situations, customer needs, product evolutions and formulate analysis report to aid business forecast and planning for KA sales team, product team & field sales team.
Keep close contact with key luminaries, to promote latest product and clinical development, collect firsthand customer feedback and needs on GE products/services and build the spokesman.
Prepare and co-ordinate tender response and validate tender documentation in collaboration with KA sales manager.
Generate record and maintain customer profiles, including keeping track of key decision makers.
Assist the KA sales manager with post sale follow up in order to ensure customer satisfaction.
Develop and manage budget needed to execute marketing plan and ensure timely implementation of programs in marketing plan.
More than 8 years working experience, preferably in medical industry, digital portfolio management, either as commercial role, technical or clinical role.
Excellent communication skills, both internally and externally.
Strong interpersonal acumen, be able to build up solid relationship with people
Team working skills (including ability to harness resources to achieve goal).
Good command of English both in oral and written.
Good business acumen, sensitivity to the dynamics in marketplace, with good strategic thinking capacity.
Good presentation skills.
Bachelor and above degree, preferably in Clinical Medical background.
Inclusion and Diversity
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.#LI-SL1
Relocation Assistance Provided: No