General Electric Senior Strategic Marketing Manager-Women Health in Shanghai, China
Job Description Summary
Development and execution of marketing strategy and tactics related to multi-product and services solutions addressing a clinical care area. Focus on Women Health related product and expertise.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Key responsibilities include (but are not limited to):
GEHC ONLY - Development and execution of marketing strategy and tactics related to multi-product and services solutions addressing a clinical care area. Focus on Women Health related product and expertise.
Developing specialized knowledge of latest commercial developments in own area and communication skills to influence others. Contributes towards strategy and policy development, and ensure delivery within Women Health related cancer area of responsibility.
Lead coordination and projects with National Cancer Center.
Has in-depth clinical knowledge of best practices and how own area integrates with others; has working knowledge of competition and the factors that differentiate them in the market
Uses judgments to make decisions or solve moderately complex tasks or problems within clinical projects, product lines, markets, sales processes, campaigns or customers. Takes new perspective on existing solutions.
Uses clinical experience and expertise for data analysis to support recommendations. Uses multiple internal and limited external sources outside of own function to arrive at decisions and business outcomes.
Acts as a resource within company cross business. May lead small projects with moderate risks and resource requirements. Explains difficult or sensitive information; works to build consensus. Developing persuasion skills required to influence others on topics within field.
There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of Commercial judgement are required to achieve outcomes required.
Leads, coordinates and/or manages execution of marketing plans, identifies and executes opportunities for growth and share gain, and contributes to the development of a product/portfolio strategy including product positioning.
Optimizes commercial execution though development of marketing and launch plans and aligning market insights with technology and clinical trends.
Impacts approaches, projects and programs in the Women Health area or affected business organization and ways of working. Impacts quality, efficiency and effectiveness of own team. Guided by commercial practices and policies that may be shaped by the role. Has significant control/influence over commercial priorities.
Desired Characteristics ：
This role requires significant experience in the Marketing & Clinical and Care Area Marketing. Knowledge level is comparable to a Master's degree from an accredited university or college ( or a high school diploma with relevant experience).
Maturity and confidence in interaction with top management and business leaders; Lead impact cross BU
Strong problem solving; Open, innovative and impact-driven mindset
Strong cross team coordination; Team oriented and enjoy work with diverse, cross-functional teams. Also good at leveraging resources internally and externally
Desire new knowledge and committed to fast evolving environment
Master degree or advanced degree from an accredited university or college
At least 6+ years of experience in Clinical Marketing or Care Area Marketing
Participate in shaping/leading the creation of growth vision and marketing strategy
Proven strong English oral and written communications skills
Strong interpersonal skills, including active listening, influencing and leading in the absence of formal authority.
Ability to document, plan, market, and execute programs. Established project management skills
Inclusion and Diversity
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
Relocation Assistance Provided: No