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General Electric Innovative Marketing Manager in Shanghai, China

Job Description Summary

To manage branding and provide functional expertise. Participate in long-term planning and contribute to the overall business strategy. Drive customer communications program success in the areas of marketing communications, digital communications & events management. Jobs at this level operate with some autonomy but are covered by well-defined Commercial policies or review of end results. The job allows modification of procedures and practices covering work as long as the end results meet standards of acceptability (typically annual volume, margin and compliance requirements)

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Primary Responsibilities:

  • Developing, driving and delivering communications plans and campaigns that support business growth priorities, coordinating, collaborating and counselling LCS Function teams including Marketing, MarComms, Legal, Finance, Product and Sales teams on effective comms strategy.

  • Proactively seeking opportunities to positively position the company. Managing media, identifying/securing relevant opportunities/thought leadership platforms and supporting/deploying effective organic and paid social media campaigns.

  • Drafting material for external stakeholder consumption media pitches, press releases, owned content to tell our story, promote our impact, support product launches/key topics; also collaborating effectively with external partners including customers and agencies.

  • Supporting proactive and reactive issues/crisis communications.

  • Spokesperson support, message development, basic media training.

  • Supporting, developing and delivering internal communications plans, messaging, events, broadcasts and assets to inform, engage and enthuse employees.

  • Driving consolidated communications calendar, aligning with Marketing and key internal stakeholders.

  • Clearly demonstrating comms results and plans to key stakeholders.

  • Ability to motivate and develop team members.

Qualifications Required:

  • Bachelor’s degree in Communications, Public Relations, Marketing or a related field

  • Advanced B2B communications experience, with a proven track record of delivering robust, 360-degree communications campaigns, ideally incorporating media, owned content, social media and employee comms

  • Media relations experience is a must

  • Excellent written communication, presentation and planning skills with demonstrated experience speaking and writing clearly and convincingly. Able to deliver key messages effectively both verbally and in writing

  • Able to quickly grasp new ideas; able to simplify sometimes complex topics into compelling, accessible content

  • Good understanding and experience of where social media does/does not add value in B2B arena

  • Fluent English (oral and written)

Inclusion and Diversity

  • GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Information

Relocation Assistance Provided: Yes