General Electric Marketing Specialist in Sao Paulo, Brazil
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
Execute the marketing strategy and support the intervention modality, interacting with various areas of GEHC.
Commercial tools: Prepare and update digital materials, product updates, translations, newsletters (internal communication), clinical evidence, training and presentations for clients, making it available to the intervention and sales team in the Latin American region.
Commercial Support: Coordinate referral sites and their visits.
Training: Develop and coordinate training schedule for intervention team (Product Specialists) and coordinate training schedule for the sales team.
Marketing Support: Contribute to the elaboration of the marketing plan of the modality, support events, create digital campaigns for lead generation and materials for events.
Process: Control marketing year budget for the modality, carry out process of opening payment orders, prepare contracts for show sites, training sites and speakers.
Own and lead the quarterly strategic score-carding process, including key themes, sectorial trends and key planning assumptions
Partner with the marketing teams to deliver on timely and high-quality authoritative research to support critical strategic growth initiatives and requests from leadership teams
Pro-actively drive business, industry, and competitor analysis on a regular basis and provide industry bench marking
Build and maintain solid relationships with global stakeholders, vertical marketing, demand generation and sales, among others
Drive the development of processes, tools, and frameworks that can standardize product marketing activities across product lines
Assist in executing global NPI (New Product Introduction) launches & on-going go-to-market plans for specific product lines including value proposition development, positioning, messaging, content development and commercial activation (partnering with the product management, sales, and communications functional teams)
Solid experience in Marketing
Fluent in Portuguese and English
Master’s degree in Business Administration (MBA) or Marketing from an accredited university or college, preferred
Experience in the Healthcare industry is a major plus
Must be consummate team player with excellent interpersonal skills
Ability to develop relationships and influence at all levels and across cultures, including customers and industry organization
Track record of getting results through strong interpersonal and leadership skills
Logical thinking and ability to balance long-term strategic viewpoint with tactical execution
Outstanding communication skills and strong analytical acumen
Demonstrated skills in managing multiple projects successfully
Experience working in a matrix organization
Locations: Brazil; Sao Paulo