General Electric Director Marketing Operations in San Ramon, United States

About Us:

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:

GED Business leader for marketing technology management and enabling our lead to revenue operations. Drive strategies and plans for the business via technology and enabling processes to enable marketing and campaign execution, and ultimately, revenue generation. Partner with marketing and sales leaders to prioritize technology roadmap and enhancement projects in support of company-wide strategic transformation activities and strategic imperatives.

Essential Responsibilities:

  • Drive strategies and plans for the business

  • Collaborate with other marketing colleagues to support strategic business needs while improving the effectiveness and efficiency of campaign execution through technology and process

  • Champion business value of marketing operations

  • Develop of marketing talent

  • Manage people and teams with diverse skill sets

  • Lead cross-functional and cross-business collaboration

  • Demonstrate exceptional leadershipTechnology & Data Management

  • Manage team responsible for campaign execution

  • Manage administration of marketing automation software and campaign production for omni-channel programs including search, social, email, webinars, nurture programs, and events

  • Maintain and optimize the Marketing Technology Stack and roadmap in partnership with IT and Sales Operations

  • Partner with digital and revenue marketing team on campaign strategy to ensure that execution process supports campaign requirements

  • Define and optimize lead scoring and lifecycle in coordination with strategic objectives of Sales, Inside Sales and Digital and Revenue Marketing teams

  • Oversee ticketing process to ensure that the marketing automation platform and connected applications are functioning smoothly for all stakeholders

  • Evaluate new technologies required or requested by marketing team

  • Ensure accurate and reliable data flow by defining and implementing operational rigor & standardization in use of system & terminology to gain efficiencies, simplify end user experience and ensure compliance

  • Prioritize initiatives and maintain a roadmap to support data management improvements

  • Establish ongoing coordination with marketing, sales and IT teams to ensure alignment on prioritization of key projects

  • Define capabilities requirements, understand current infrastructure, identify and prioritize gaps for marketing tech stack Qualifications/Requirements: Basic Qualifications:

  • Bachelor’s Degree in Marketing or Business – MBA preferred

  • At least 5+ years of experience in Marketing Automation, Revenue Marketing, Digital Marketing, customer marketing, services marketing or customer experience roles

  • GE Leadership Program Graduates will get credit towards relevant work experience, commensurate to the program they have completedEligibility Requirements:

  • Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job

  • Must be willing to travel 25%

  • Must be willing to work out of an office located in Boston, San Ramon or NYC preferred Desired Characteristics:

  • Demonstrated expertise in administering a Marketing Automation Platform

  • Marketo Certified

  • Management ExperienceTechnical Expertise:

  • Marketo



  • Cvent

  • Ion

  • Adobe AnalyticsBusiness Acumen:

  • Project Management

  • Cross-functional Influencing SkillsLeadership:

  • Vendor Management, Direct and Indirect Team ManagementPersonal Attributes:

  • Ability to thrive despite ambiguity; passion for technology; fascination with MROI

  • Determination and relentless pursuit of operational excellence; believes in the importance of true teamwork

  • Does not see organizational boundaries#DTR Locations: United States; California, Massachusetts, New York; Boston, San Ramon, NYCGE will only employ those who are legally authorized to work in the United States for this opening.