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General Electric Senior Manager, Marketing Analytics & Reporting in San Francisco, California

Job Description Summary

Reporting to the Director, Marketing Data, Platform Operations & Analytics, you will manage the lead lifecycle from prospect to customer for GE Digital business and ensure every lead is dispositioned, measured, and tracked. Manage operational mechanism with sales, sales ops, and marketing ops teams to ensure lead pass is working. Provide in depth data analysis and reporting on KPIs to help marketing teams drive better results.

Job Description

Responsibilities:

Manage technical aspects of key marketing systems (Marketo, Salesforce.com, Tableau) used to generate, distribute, and report on leads

Establish and maintain scalable processes that ensure best practices in lead management

Analyze and maintain dashboards/reports on marketing and sales activities, effectiveness and funnels

Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing

Provide recommendations that enhance lead funnel performance and measurements

Strong project management capabilities to lead and execute on various marketing data initiatives across multiple teams from start to finish.

Sift through large amounts of information, extract key insight to communicate back to internal stakeholders

Assist in developing robust KPIs and scorecards for marketing performance, including monthly bowler metrics

Advocate and executes process automation wherever possible to reduce manual efforts

Present analysis and findings to a variety of audiences

Update new lead funnel documentation

Develop standardized reporting to allow for self-service within marketing teams

Qualifications/Requirements:

  • A minimum of 6 yearsB2Bexperience in customer marketing, services marketing or customerexperience role

  • Bachelor’s degree required, preferably in business, marketing, or related field

Desired Characteristics:

  • Intense attention to detail with an ability to dig into dataand drive insights

  • Strong communicator with the ability to continuously improve processesOutstanding analytical, organizational and time management skills

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