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General Electric Digital, Content & Engagement Strategy Sr. Manager Remote in Remote, Pennsylvania

Job Description Summary

The Life Care Solutions (LCS) Content and Engagement Strategy manager is responsible for developing the content and engagement strategy for the Hospital at Home as well as for new and existing solutions for the Digital business. To be impactful in this role, you must partner with Product Marketing to understand our key audiences and journeys and create content that is delivered the right content at the right time. The content developed by you must be relevant and contextual to the GEHC brand and industry and it must educate, explain, entertain, and empower patients and customers along their journeys. Along with content, you will be responsible for partnering with key markets and agencies to develop engagement plans for markets to activate and optimize.

Job Description

The Life Care Solutions (LCS) Content and Engagement Strategy manager is responsible for developing the content and engagement strategy for the Hospital at Home as well as for new and existing solutions for the Digital business . To be impactful in this role, you must partner with Product Marketing to understand our key audiences and journeys and create content that is delivered the right content at the right time. The content developed by you must be relevant and contextual to the GEHC brand and industry and it must educate, explain, entertain, and empower patients and customers along their journeys. Along with content, you will be responsible for partnering with key markets and agencies to develop engagement plans for markets to activate and optimize.

In this role, you will need to:

  • Develop engagement strategy, plans and content approach for assigned care areas and business segment.

Responsible for leading the development and creation of assets in order to bring your vision to life in execution with regional teams.

  • Create compelling content that addresses customer concerns and positively influences customer consideration, purchase decisions and supports loyalty and satisfaction.

  • Provide guidance about optimal formats/approaches for solution- and product-specific content

  • Collaborate with and act as advisor to business, and market marketing stakeholders

  • Understand value propositions and represent them in work with other teams and in assets delivered.

  • Partner with portfolio marketing managers, product marketing and product managers, marketing communication manager, and agencies on asset creation and digital marketing strategies and tactics to realize and activate integrated campaigns and develop winning content.

  • Agency management: Support selection of the required agencies and suppliers provide optimal briefing and clear guidance.

  • Guard the brand, in close corporation with marketing, asset creation and agencies.

Qualifications/Requirements

  • Minimum of 10+ years’ experience in related marketing or communications roles.

  • Digital marketing experience specifically email marketing, search engine optimization (SEO), paid search, content marketing, conversion rate optimization, social media marketing.

  • Bachelor’s degree in marketing, communications, or related area.

  • Healthcare B2B marketing experience required.

  • Strong at and enjoys both strategy and execution.

  • Understands how to measure effectiveness of deliverables and adapt for improvements.

  • Strong story and presentation development skills.

  • Able to make decisions independently based on thorough understanding and analysis of business objectives.

  • Knows how to work cross-functionally and identify synergies among teams.

  • Experience working in an international environment

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

We expect all employees to live and breathe our behaviors, to act with humility and build trust, lead with transparency, deliver with focus, and drive ownership - always unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

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Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

As a federal government contractor, GE may in the future be required to have U.S. employees fully vaccinated against COVID-19. Some GE customers currently have vaccination mandates that may apply to GE employees.

Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/en_global/desktop/assets/images/poster_screen_reader_optimized_w_supplement.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

As a federal government contractor, GE may in the future be required to have U.S. employees fully vaccinated against COVID-19. Some GE customers currently have vaccination mandates that may apply to GE employees.

Relocation Assistance Provided: No

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