General Electric Global Communications Director, Magnetic Resonance in Milwaukee, Wisconsin
Job Description Summary
In this role, you will be responsible for the development and deployment of a GE Healthcare Magnetic Resonance (MR) strategy leveraging the entire communications mix, including strategy and planning, messaging, thought leadership, employee and change communications, media/PR, and executive communications. This role will work closely with business leaders across the MR organization to help build a world-class positioning and narrative that can be driven internally and externally.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
In partnership with MR leadership, defines the key communications priorities and leverages these to create a multi-stakeholder (external and internal), multi-channel communications strategy and related tactics.
Partners with the GE Healthcare external communications team to actively promote and protect the company in the media (trade, consumer & social), financial community, general public and other centers of influence.
Leveraging external channels – earned and owned – strives to win share of voice and share of discussion across key MR themes and priority commercial areas.
Build and execute thought leadership strategies for key leaders within the MR team (e.g. LinkedIn articles, bylines, speaking engagements, etc.)
Working with the MR and Commercial teams, partner with customers and prospects to jointly tell outcomes-driven stories.
Partners with the GE Healthcare Internal communications team to actively drive the MR message across the entire enterprise – as it relates internally to the strategic priorities of GE Healthcare and to the broader external Future of Healthcare narrative (drive for deep employee understanding and engagement).
Support leadership to improve employee affinity and engagement within GE Healthcare MR business.
Leads communications on critical organizational projects such as acquisitions, integrations or divestments; organizational realignments or restructuring; and other significant developments within the MR business.
Provides executives with communications guidance on complex, sensitive and business critical issues, including crisis management topics and scenarios.
Collaborates with the broader Corporate Marketing and Communications team (SBU and Region teams) to execute global external and internal communications plans and programs within the regions that support the MR business strategy and priorities, and drives awareness and engagement of key initiatives and developments.
Ensure message and positioning harmonization and consistency across SBUs and Regions.
Serves as a crisis communications point of contact for specific business issues, potentially including cross-GE Healthcare issues.
Bachelor’s degree in Communications, Public Relations, English, Marketing, or a related field and minimum 6 years communications experience OR minimum 8 years communications experience covering organizational communications, PR or marketing communications
A track record of influencing and engaging successfully with external stakeholders (thought leaders, key opinion leaders, influencers, press, governments) at the highest levels in a highly regulated, politically sensitive and technical environment
A track record of influencing and engaging successfully with senior internal leaders, driving employee engagement and managing through change
Excellent oral and written communications skills with ability to simplify complex issues and act quickly with sensitivity to a range of external perspectives
Clear interest and understanding of current affairs and technology developments and the ability to gauge the effects of these on present and future communication plans
Ability to work in a complex business matrix, meeting the needs of both the GE Healthcare Digital team and the Corporate Marketing and Communications function
Experience working in the healthcare industry
MBA or higher degree
Previous Communications experience in a corporate environment
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/en_global/desktop/assets/images/poster_screen_reader_optimized_w_supplement.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
As a federal government contractor, GE may in the future be required to have U.S. employees fully vaccinated against COVID-19. Some GE customers currently have vaccination mandates that may apply to GE employees.
Relocation Assistance Provided: No