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General Electric Global Care Area Marketing Communications Director in Milwaukee, Wisconsin

Job Description Summary

Partner with business leadership to manage branding, product and/or services promotion, and partner with the business to provide functional expertise. Participate in long-term planning, and contribute to the overall business strategy. Drive customer communications program success in the areas of marketing communications, digital communications & events management. Impacts the team's ability to achieve service, quality and timeliness of objectives. Subject to Commercial policy objectives. Has independence in achieving commercial objectives within operating budgets and operating guidelines. There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of Commercial judgment are required to achieve outcomes required.

Job Description

Global Care Area Marketing Communications Director

Role Summary/Purpose

This role is responsible for supporting the Cardiology and Oncology portfolios with a comprehensive range of marketing communications capabilities to effectively and impactfully launch and promote this multi-modality portfolio. Specific activities may include strategic communications planning and measurement, messaging, naming, advertising, customer events, web, collateral creation, customer presentations, digital sales aids and sales communications across both print and digital mediums and channels. This role will collaborate and engage internal expert resources across the business, as well as external firms to meet the marketing communications objectives. In addition, ongoing collaboration with regional peers will be required to ensure all content and marketing communications assets meet regional activation and customer engagement needs.

Essential Responsibilities

Key responsibilities include (but are not limited to):

  • Responsible for integrating and implementing holistic marketing communication strategies, such as creative execution and positioning, advertising, customer events and exhibits, sales collateral, content marketing, promotional materials, web and digital programming.

  • In collaboration with the Global Radiology Customer Events leader, plan and deliver memorable and impactful event and exhibits

  • Work with the Global Radiology Content Leader to create and deliver great thought leadership content programming.

  • Engage with the Sales Communications Leaders to drive strong sales engagement and utilization of customer-facing materials.

  • Closely collaborate with the Digital Strategy and Optimization leader to fully utilize digital marketing techniques and our digital capabilities.

  • Work closely with other product marketing communications managers to adhere to and support a globally consistent story.

  • Engage our research team to ensure messaging and creative is tested for optimal customer engagement.

  • Leverage new channels, techniques and identify optimally effective marketing communications strategies to meet the marketing objectives for the businesses.

  • Act as a strong brand advocate to ensure adherence to the guidelines and spirit of the GE master brand strategy.

  • Align closely with finance, regulatory and legal to ensure compliance of all marketing communications materials

  • Use established global processes and offer suggestions for ongoing improvement of those processes.

  • Works with portfolio marketing leaders to establish objectives, KPIs and budget needs

  • Monitors and reports program success against established KPIs and ROI. Pivots as needed.

  • Ensures integration of Public Relations and Internal GEHC Communications into planning as appropriate by working with peers in those functions.


  • Bachelor's Degree in Advertising, Journalism, Marketing, Communications or Business Administration OR 10+ years of experience in advertising or marketing communications at an agency/corporation

  • Excellent oral and written communications skills

  • Demonstrated ability to develop innovative and creative solutions to complex challenges

  • Proven track record of delivery to budgets and timelines.

Add Eligibility Requirement

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Desired Characteristics

  • MBA or Master’s degree in Marketing

  • Marketing communications experience in cardiology and oncology care segments and associated target personas.

  • 10+ years of experience in marketing communications, advertising or a related communications field

  • Integrated Marketing Communications/campaign project management

  • Content marketing experience

  • Inclusive leadership style

  • Strong analytical and process skills

  • Proven ability to navigate and influence at multiple levels within the organization

  • Healthcare (preferably medical device) product experience and industry acumen

  • Knowledge of Imaging/Radiology product categories offerings, and commercial processes

  • Demonstrated ability to innovate & develop new ideas through collaboration and execute on creative ideas

  • People leadership skills including expertise in change management, etc.

  • Strong experience with digital media and marketing practices

  • Marketing communications expertise in the areas of product marketing communications, branding & reputation stewardship, planning & research, content development, and storytelling/positioning/messaging

  • Proven ability to motivate and work effectively with diverse, cross-functional global teams and outside vendors

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.


Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer ( . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

As a federal government contractor, GE may in the future be required to have U.S. employees fully vaccinated against COVID-19. Some GE customers currently have vaccination mandates that may apply to GE employees.

Relocation Assistance Provided: No