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General Electric Digital Marketing Specialist in Milan, Italy

Job Description Summary

GE Healthcare is looking for an Italy Digital Marketing & Communication Specialist with strong Marketing Communications and digital marketing skillset. The candidate will develop and implement marketing communications collaterals, digital marketing campaigns, social media as well as local events in Italy, helping to create demand, foster market growth and position GE Healthcare as a leading brand.

Job Description

Main Responsibilities:

  • Localization of content management (content ideation, calendaring and posting, social media, etc.).

  • Digital ecosystem localization and adoption (website, UDX/CDX, eCommerce).

  • Local digital marketing campaign plan & execution

  • Account based digital marketing

  • Marketing investment and business outcomes (ROI on digital marketing)

  • Local event organization support

Requirements

  • Bachelor’s Degree in Marketing, Digital Marketing, Communications,

  • Proven experience in Marketing Communications and Digital Marketing including social media, digital campaign creation and management, contact / lead database management (segmentation and reporting)

  • Data analysis, reporting and business intelligence, emphasis on digital marketing analytics

  • Knowledge of sales & marketing database management (i.e.: Marketo, SFDC)

  • Italian native language and fluent in English

  • Working location is Milan and residence in the area is required

Desired Characteristics

  • Ability and proven experience with strategic mindset as well as creative skills

  • Problem solving, ability to exercise sound judgment and make decisions based on business, market and customer trends

  • Team oriented – ability to work with diverse, cross-functional teams, with sales force and customers

  • An experience working in a B2B environment with local Italian KOLs and DOLs, with a portfolio of successful examples from marketing collateral creation and promotion, digital launches, event organization, etc.

GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

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Additional Information

Relocation Assistance Provided: No

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