General Electric Marketing Communications Director - Digital in Marlborough, Massachusetts
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Works the Healthcare Digital business to develop and drive marketing communications strategies for programs across specific global regions, leveraging advertising, exhibits & events, collateral/sales tools production and digital communications platforms. Coordinates with Experts & Shared Services to deliver on marketing objectives by developing and executing on programs.
Hiring, directly supervising, compensating and developing effectively a team of professional marketing communication marketers
Evaluates program performance, including a seamless and integrated program roll-out in line with the Marketing Plan for the respective region as well as across GE Healthcare.Developing strategic marketing communication plans
Identifying proper Expert and Shared Service resources to leverage
Providing Expert and/or Shared Services teams with access to needed content
Acting as gatekeeper and determining when Market Services/Shared Service materials are ready for marketing review
Ensuring compliance of all marketing communications materials
Evaluating programs and reports program performance to marketing
Sharing lessons learned across the team using established global processes
Responsible for media strategy, branding, advertising and creative materials development
Working with marketing leaders to establish and manage marketing communications budget
Liaises with Communications team globally (PR & Org Comm)
Continually evaluating processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force
Works with key Chief Marketing Officer stakeholders across the regions to leverage our key messages and scale of GE Healthcare
- Bachelor’s Degree in Marketing, Business Administration, Communications or related field
8+ years of experience in advertising or marketing communications or related field
Proven ability to motivate and work effectively with diverse, cross-functional global teams, multiple levels (including executive level) and outside vendors
Previous experience in leadership roles with direct reports
Ability to influence, make recommendations and drive change at all levels of the company
Excellent interpersonal and communication skills
Proven track record of delivery to tight budgets and timelines
Strong analytical and process skills
Excellent knowledge of integrated communications strategy and the Marketing Mix (Print, Digital, Events)
MBA or Master’s degree in Marketing
10+ years experience in marketing, advertising or a related field
Communications/campaign project management
Inclusive leadership style
Healthcare product/industry acumen
In-depth knowledge of product offerings and commercial processes
Demonstrated ability to innovate & develop new ideas through collaboration and execute on creative ideas
People leadership skills including expertise in crisis communication, change management, etc.
Familiarity with social, mobile, and digital media practices
Marketing expertise in the areas of: product/field marketing, branding & reputation stewardship, performance marketing/demand generation, planning & research, content development, and storytelling/positioning/messaging
Locations: United States; Massachusetts; Marlborough
GE will only employ those who are legally authorized to work in the United States for this opening.