General Electric Marketing Communications Director - Digital in Marlborough, Massachusetts

About Us:

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:

Works the Healthcare Digital business to develop and drive marketing communications strategies for programs across specific global regions, leveraging advertising, exhibits & events, collateral/sales tools production and digital communications platforms. Coordinates with Experts & Shared Services to deliver on marketing objectives by developing and executing on programs.

Essential Responsibilities:

  1. Hiring, directly supervising, compensating and developing effectively a team of professional marketing communication marketers

  2. Evaluates program performance, including a seamless and integrated program roll-out in line with the Marketing Plan for the respective region as well as across GE Healthcare.Developing strategic marketing communication plans

  3. Identifying proper Expert and Shared Service resources to leverage

  4. Providing Expert and/or Shared Services teams with access to needed content

  5. Acting as gatekeeper and determining when Market Services/Shared Service materials are ready for marketing review

  6. Ensuring compliance of all marketing communications materials

  7. Evaluating programs and reports program performance to marketing

  8. Sharing lessons learned across the team using established global processes

  9. Responsible for media strategy, branding, advertising and creative materials development

  10. Working with marketing leaders to establish and manage marketing communications budget

  11. Liaises with Communications team globally (PR & Org Comm)

  12. Continually evaluating processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force

  13. Works with key Chief Marketing Officer stakeholders across the regions to leverage our key messages and scale of GE Healthcare

Qualifications/Requirements:

  1. Bachelor’s Degree in Marketing, Business Administration, Communications or related field

8+ years of experience in advertising or marketing communications or related field

  1. Proven ability to motivate and work effectively with diverse, cross-functional global teams, multiple levels (including executive level) and outside vendors

  2. Previous experience in leadership roles with direct reports

  3. Ability to influence, make recommendations and drive change at all levels of the company

  4. Excellent interpersonal and communication skills

  5. Proven track record of delivery to tight budgets and timelines

  6. Strong analytical and process skills

  7. Excellent knowledge of integrated communications strategy and the Marketing Mix (Print, Digital, Events)

Desired Characteristics:

  1. MBA or Master’s degree in Marketing

  2. 10+ years experience in marketing, advertising or a related field

  3. Communications/campaign project management

  4. Inclusive leadership style

  5. Healthcare product/industry acumen

  6. In-depth knowledge of product offerings and commercial processes

  7. Demonstrated ability to innovate & develop new ideas through collaboration and execute on creative ideas

  8. People leadership skills including expertise in crisis communication, change management, etc.

  9. Familiarity with social, mobile, and digital media practices

  10. Marketing expertise in the areas of: product/field marketing, branding & reputation stewardship, performance marketing/demand generation, planning & research, content development, and storytelling/positioning/messaging

Locations: United States; Massachusetts; Marlborough

GE will only employ those who are legally authorized to work in the United States for this opening.