General Electric Apprentice Marketing Specialist - Digital Growth in Madrid, Spain
Job Description Summary
GE Healthcare is looking for a Digital Marketing growth specialist including communications, campaigns and content creation through shared services resources driving advertising, exhibits, education platforms, collateral/sales tools production and digital communications platforms.
The position provides tactical program execution and evaluates program performance in line with the Marketing strategic Plan to align content and enable content which expands our company’s digital footprint, raises awareness, builds subscribers, grow our audience(s).
Goal is to drive processes around marketing automation and SFDC, exploit the new era on digital marketing performance, working closely with the Marcom, Marketing and Commercial teams and to leverage effective lead management process as well as the digital marketing ROI in the region through sales leads under systematic and consistent follow up.
Please note this is a 12 months internship contract.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Key responsibilities include (but are not limited to):
Collaborate with marketing communications partners, web/marketing writers, digital team members and product marketing to create content like brochures, roll-ups, emails, web pages, landing pages, and associated marketing automation (Marketo) campaigns.
Create content that is customer centric and that complies with our GE brand guidelines.
Acting as gatekeeper—determining when Ad&Promo content/materials are ready for marketing review
Assist in the implementation, working with Marcom and Marketing Leaders, of a Content Marketing Strategy for the business that drives brand awareness, website traffic, lead generation and customer acquisition and loyalty.
Ensuring compliance of all Ad & Promo materials
Support regional colleagues involved in marketing communications.
Promote awareness of the value of digital marketing and the importance of good digital marketing practices to key stakeholders.
Marketing, Journalism, Business Administration, Public relations degree or similar, graduate on the last 5 years to be eligible for an apprentice contract (Contrato en prácticas)
Strong Marketing Communications (Marcom) and digital marketing skillset
Good knowledge of integrated communications strategy and the Marketing Mix (Print, Digital, Events).
Proficient with MS Word, Excel and PowerPoint.
Experience working with content management platforms
Fluent Spanish and English skills
Proven experience creating and managing ad & promo content.
Excellent organizational skills, attention to detail and initiative.
Excellent interpersonal and communication skills.
Good working knowledge of graphic-related software (e.g. Photoshop, Illustrator) and web platforms.
Experience working on multiple projects with multiple functions/stakeholders.
May participate in early talent events, seminars or trainings.
Please note this is a 12-month internship contract.
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
Relocation Assistance Provided: No