General Electric Brand Manager, PDx Americas in Lynn, Massachusetts
Job Description Summary
GE Healthcare has a new opportunity for a Brand Manager for Pharmaceutical Diagnostics (PDx), Americas. This position will develop the strategy to communicate the value of GE’s broad portfolio of diagnostic products. In this role, you will lead the development of marketing strategy, execution of marketing plans, identification of opportunities for growth and insights into market trends for the PDx portfolio, as well as delivery technologies, such as CT Motion™.
The PDx business is the number one global supplier of contrast media and molecular imaging agents used to enhance medical imaging exams. Used throughout all major disease area diagnostic and treatment pathways, PDx products support three patients every second around the world.
Roles and Responsibilities
Develop and execute the marketing strategy for the PDx portfolio of diagnostic products and technologies, including CT Motion
Effectively partner with leaders across the business to translate business objectives and market opportunities into a formal, cohesive go-to-market architecture that differentiates service portfolio positioning and achieves revenue growth targets.
Build brand strategy and marketing campaigns that increase customer awareness and grow utilization, inclusive of detailed marketing communications and sales enablement architecture that delivers key positioning strategy via both inbound and outbound marketing channels
Capture “Voice of the Customer” and market insights to create and validate value propositions and messaging and identify unmet clinical and business needs
Oversee marketing budget, making trade off decisions regarding the marketing mix, and ensure all marketing programs and campaigns support overall plan and are executed effectively with a strong ROI and within budget
Partner with sales and sales leadership team to understand commercial challenges and provide/adapt strategies, tools, training, and messages to drive success
Drive KOL engagement strategy and cultivate strong relationships with thought leaders that lead to advocacy, while also championing customer education programs and events that include educational symposia, webinars and in-service CEU programs and speaker programs
Lead competitive market analysis/dynamics, including marketing communication tactics, messaging, acquisition and field intelligence, and assess potential impact to Americas PDx business.Develop strategies to continue to differentiate messaging in the market on a continual basis, taking into account competitive shifts in the market.
Bachelor's degree from an accredited university or college
Minimum of 6+ years of related experience
MBA in Marketing or related field
Healthcare product/industry acumen,Diagnostic imaging and/or Pharmaceutical Imaging Agents preferred
Proven track record in the development and execution of market strategies that yield high performance results
Proficiency in development of marketing collateral and healthcare provider education and experience with the Advertising and Promotional Review.
Experience leading cross functional teams and the ability to influence across the organization
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/en_global/desktop/assets/images/poster_screen_reader_optimized_w_supplement.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: No