General Electric Account Insights Analyst in Hyderabad, India
Job Description Summary
At GE, we are leading our customers through the energy transition and accelerating the path to a zero-carbon tomorrow. Our division, Grid Software, provides mission critical software to global utilities so they can deliver reliable, sustainable, and affordable energy. We are looking for an account insights analyst who will be responsible for creating account portfolios with insights, identifying and mapping buying committees, targeting for personalized ads, monitoring intent for target accounts.
Roles and Responsibilities
Analyze electric utility markets and establish total addressable (TAM), service available (SAM) for GE Grid Software solutions by country, partnering with strategic team
Deliver account research and analysis to drive account-based marketing strategies, leveraging different data platforms such as Demandbase, Energy Acquity, and ZoomInfo etc.
Create account portfolios with in-depth analysis of the market and target accounts
Identify buying committee members in these accounts and create buying committee maps with decision makers and relations to GE executives
Work closely with Sales Operations to establish buying committee structure in Salesforce
Provide ongoing data and insights about engagement with contacts within target accounts, partnering closely with Field Marketing Team
Two to three years of previous marketing experience, ideally in a named or strategic account model and meaningful industry experience
Proven experience working with multiple marketing and sales functions to deliver superior results
Understanding demand creation, both sales, and marketing led
Understanding of data warehouse fundamentals & platforms
Excellent written, verbal, and in person presentation skills
A clear understanding of the Project Management processes, strategies, and methods
Agile trained is a plus
Experience working with a global team that requires flexibility and occasional availability outside of core working hours to accommodate other time zones
For roles outside of the USA- This role requires basic experience in the Marketing & Strategy and Growth Initiatives. Knowledge level is comparable to a Bachelor's degree from an accredited university or college ( or a high school diploma with relevant experience).
Strong planning and program management skills
Ability to work independently, within a team environment, and cross-functionally, building and maintaining trust with internal stakeholders
Ability to deal with ambiguity, taking high-level requirements and independently getting to the required level of granularity
Strong oral and written communication skills. Ability to document, plan, market, and execute programs.
Distinctive problem-solving and project management skillsNote: To comply with US immigration and other legal requirements, it is necessary to specify the minimum number of years' experience required for any role based within the USA. For roles outside of the USA, to ensure compliance with applicable legislation, the JDs should focus on the substantive level of experience required for the role and a minimum number of years should NOT be used.
Relocation Assistance Provided: No