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General Electric Account Insights Analyst in Hyderabad, India

Job Description Summary

At GE, we are leading our customers through the energy transition and accelerating the path to a zero-carbon tomorrow. Our division, Grid Software, provides mission critical software to global utilities so they can deliver reliable, sustainable, and affordable energy. We are looking for an account insights analyst who will be responsible for creating account portfolios with insights, identifying and mapping buying committees, targeting for personalized ads, monitoring intent for target accounts.

Job Description

Roles and Responsibilities

  • Analyze electric utility markets and establish total addressable (TAM), service available (SAM) for GE Grid Software solutions by country, partnering with strategic team

  • Deliver account research and analysis to drive account-based marketing strategies, leveraging different data platforms such as Demandbase, Energy Acquity, and ZoomInfo etc.

  • Create account portfolios with in-depth analysis of the market and target accounts

  • Identify buying committee members in these accounts and create buying committee maps with decision makers and relations to GE executives

  • Work closely with Sales Operations to establish buying committee structure in Salesforce

  • Provide ongoing data and insights about engagement with contacts within target accounts, partnering closely with Field Marketing Team

Required Qualifications

  • Two to three years of previous marketing experience, ideally in a named or strategic account model and meaningful industry experience

  • Proven experience working with multiple marketing and sales functions to deliver superior results

  • Understanding demand creation, both sales, and marketing led

  • Understanding of data warehouse fundamentals & platforms

  • Excellent written, verbal, and in person presentation skills

  • A clear understanding of the Project Management processes, strategies, and methods

  • Agile trained is a plus

  • Experience working with a global team that requires flexibility and occasional availability outside of core working hours to accommodate other time zones

  • For roles outside of the USA- This role requires basic experience in the Marketing & Strategy and Growth Initiatives. Knowledge level is comparable to a Bachelor's degree from an accredited university or college ( or a high school diploma with relevant experience).

Desired Characteristics

  • Strong planning and program management skills

  • Ability to work independently, within a team environment, and cross-functionally, building and maintaining trust with internal stakeholders

  • Ability to deal with ambiguity, taking high-level requirements and independently getting to the required level of granularity

  • Strong oral and written communication skills. Ability to document, plan, market, and execute programs.

  • Distinctive problem-solving and project management skillsNote: To comply with US immigration and other legal requirements, it is necessary to specify the minimum number of years' experience required for any role based within the USA. For roles outside of the USA, to ensure compliance with applicable legislation, the JDs should focus on the substantive level of experience required for the role and a minimum number of years should NOT be used.

Additional Information

Relocation Assistance Provided: No