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General Electric Grid Automation Strategic Marketing Leader in Remote,

Job Description Summary

GE - Renewable Energy would like to recruit a Grid Automation Strategic Marketing Leader to work in our Grid Solution business.

The Grid Automation Marketing and Strategy Leader is responsible for developing marketing strategy, market trends assessment and analysis to support the Grid Automation growth target. The role will be responsible for building a global view of customer needs and industry players positioning to support the development of the Grid Automation strategic direction.

Job Description

Essential Responsibilities:

•Lead the team to perform research and gather data about customers’ needs and roadmaps, competitors’ positioning, and market conditions with focus on Energy market segment, in collaboration with regional commercial teams.

•Develop processes to gather information such as customer demographics, preferences, needs, and buying behaviors using a variety of methods, such as interviews, questionnaires, voice of customer sessions, market analysis surveys, publicly available information, and literature reviews.

Convert complex data and findings into understandable tables, graphs, and written reports to drive decisions

•Develop global heat map and profit pools for Grid Automation, identify market trends and lead healthy debates to drive business strategy and investment decisions

•Work closely with product management and region commercial teams to create the right market segmentation to drive products and solutions differentiation, articulate value propositions and market positioning

•Develop GA marketing strategy to ensure industry presence and promote new products and solutions. Develop innovative marketing approaches to create awareness and foster GA thought leadership

•Develop GA M&A gameboard and drive investment decisions based on market data

•Monitor and forecast technology and industry trends and propose actions to adjust GA strategic direction based on data analysis

•Measure the effectiveness of GA marketing programs and strategies

•Develop B2B marketing strategy to ensure industry presence and promote new products and solutions. Develop innovative marketing approaches to create awareness and foster GA thought leadership

•Oversee the execution of a broad range of B2B marketing activities including lead generation, tradeshows, content marketing, and other digital marketing activities.

Qualifications/ Requirements:

•Bachelor’s or Master’s degree in Business Administration/Marketing or Engineering

•Experience leading a marketing organization or product management expertise

•Energy industry experience demonstrated by a good understanding of customer needs and industry trends

Desired Characteristics:

•Ability to interface with and influence all levels of the customer’s organization as well as other internal functions

•Strong business acumen and commercial savvy

•Ability to influence cross functional teams

•Analytical skills, ability to understand large amounts of data and information.

•Critical-thinking skills and detail oriented

•Strong communication skills

•Strong interpersonal and leadership skills

Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer ( . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No