General Electric Senior Category Manager in East Cleveland, Ohio
Reporting to the Senior Market Intelligence Leader, the Senior Category Manager will own the category management relationship with identified strategic accounts. The Senior Category Manager will drive key growth initiatives leveraging a fact-based approach including market trend analysis, category assessment, assortment optimization, planogram development, promotion planning and optimizing the shoppers experience as well as elevate GE’s presence and impact with assigned accounts. Essential Responsibilities:
Own the category management process at key strategic accounts securing the appropriate resources to effectively maximize sales and grow margins for Retailer(s) and GE.
Elevate best in class category management principles driving efficiency and effectiveness
Collect, analyze, interpret and report relevant information sources include: retail proprietary data sources, Nielsen Scantrack, Nielsen Homescan, IRI Unity, and other secondary data sets including retailer proprietary data.
Work collaboratively and effectively with the Research Center of Excellence to lead impactful shopper initiatives.
Proactively identify emerging shopper trends, competitive threats and customer opportunities leveraging all available resources making fact-based recommendations to Retailers and GE Account Manager(s).
Optimize planograms for shopability, space to sales, capacity and GMROII utilizing ProSpace and other applicable tools and research.
Manage demographic database and support requests for data / information
Identify and measure promotional & competitive activities
Understand & measure customer and GE CTQs that are identified
Responsible for development & maintenance of all customer plan-o-grams
Assist in development of annual sales growth and promotional plans
Develop and lead regular customer meetings to provide meaningful insights and fact-based recommendations related to customer solicitation, promotional planning, and line reviews.
Assess, identify & initiate training & development needs to implement BIC Category Management principles delivering results Qualifications/Requirements:
Bachelor's Degree in Marketing, Business or related
7-10 years of Category Management, Research, or Sales Analytics experience
2 or more years coaching and/or mentoring Category Managers or relevant direct reports
Minimum 5 years experience with Space Planning software and Nielsen Scantrack and/or other syndicated data platforms Desired Characteristics:
Working knowledge of CPG Retailers
Working knowledge of customer loyalty card information
Minimum of 5 years of demonstrated Category Management success
Advanced custom research techniques and shopper insights expertise
Strong knowledge of consumer products and developing partnerships with national accounts
Proficient in sales and marketing development, data analysis, Plan-O-Gram development, ability to conduct complex ad-hoc data analysis
Advanced level analytical and data basing applications experience (Excel and Access)
Strong story telling experience converting data into insights
Strong strategic planning, organizational, interpersonal skills; must be able to work effectively in teams with high customer focus
Excellent leadership, creative problem solving, and project management skills
Self-starter, task oriented with the ability to manage multiple initiatives simultaneously
Ability to travel as required for customer meetings, product knowledge events, and other customer-related activities About Us: GE Lighting: Bringing the Future to LightWe started with the light bulb, an invention that fulfilled the basic human desire to see and experience more of the world. Today, light still delivers on that promise. But, it does so much more. At GE Lighting, we’re not just reinventing the light bulb. We’re reinventing the productivity, wellness and security that comes with it. We’re extending beyond the bulb to access new markets, we’re scaling smart and we’re leading in a world where lighting drives value in our homes from the socket to the switch to the smart phone…and the cloud in between.Our innovators think bigger and bolder to deliver for our customers and transform spaces no one else has, and we’re using that grit to lead into the next 130 years, where new outcomes and opportunities are robust…yet still as simple as screwing in a light bulb. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law. Locations: United States; Ohio; East ClevelandGE will only employ those who are legally authorized to work in the United States for this opening.