General Electric Marketing Communication Leader in Diegem, Belgium
Job Description Summary
As Marketing Communication Leader, you will define the France Belgium Marcom plan for our Imaging portfolio, together with the Modality Leaders. You will implement marketing communications initiatives including digital marketing campaigns, social media campaigns, collaterals, events, helping to foster market growth of our Imaging portfolio in France and Belgium.
GE Healthcare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health - digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.
Plan & execute the France Belgium Marketing Communication strategy with modality leaders in consistency with zone’s business objectives;
Define marketing content such as customer’s testimonials (videos, written articles, podcast);
Activate and put in place this contents via external media agencies or directly;
Integrate this content in the French & Belgium website;
Integrate this content in digital marketing campaigns and social media;
Localize website for dedicated modalities;
Define and execute events (users clubs …) , and our participation to scientific events (congresses;)
Internal communication of our plans and activities;
Perform critical analysis on return on investment of the marketing communication activities;
Perform critical analysis and decision making on strategy year +1;
Marketing budget ownership;
Update French and Belgium website for corporate marketing.
Bachelor’s Degree in Marketing, Digital Marketing, Communications;
Fluent in French/Dutch/English;
Proven experience (5+ years) in Marketing Communications and Digital Marketing including social media, digital campaign creation and management, contact / lead database management (segmentation and reporting);
Experience working in a B2B environment with a portfolio of successful examples from marketing collateral creation and promotion, digital launches, event organization.
Proven strategic mindset as well as creative skills;
Problem solving, ability to exercise sound judgment and make decisions based on business, market and customer trends;
Data analysis, reporting and business intelligence, emphasis on digital marketing analytics;
Excellent people and agency management, project management and organizational skills, with experience leading and/or direct involvement in large-scale projects and programs;
Team oriented – ability to work with diverse, cross-functional teams, with sales force and customers;
Flexibility, ability to propose new solutions.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or, age, disability, protected veteran status or other characteristics protected by law. We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Relocation Assistance Provided: No