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General Electric Director Product Marketing in Denver, Colorado

Job Description Summary

An organization grows by delivering products and services that meet customer needs. Are you an experienced product marketer that thrives on the ability to create and market cutting edge solutions for customers? Come and join the GE Digital team to put your expertise to work.

The Director of Product Marketing is responsible for owning the end-to-end market strategy for identified products. The Director of Product Marketing is expected to be the expert in targeted customers, how they make decisions and their decision making criteria. He/she must be able to transfer that knowledge to the business development channel and the remainder of the marketing team and craft effective global go-to-market strategies that position GE Digital to win in the marketplace with supporting sales strategies that enable strategic and tactical sales experiences. This critical role is responsible for thinking about the bigger picture, how GE Digital plays, and therefore why, how, and when GE Digital must bring new features, products and/or packaging to market. This role creates differentiated value propositions for products, translating features and functions, into customer benefits across buying personas. The Director of Product Marketing roles is highly cross-functional, working with senior leadership teams from across the organization to conceive, frame, and articulate compelling value propositions as well as develop outbound demand programs in support of product capabilities.

Job Description

Key Responsibilities

  • Identify growth opportunities and product and feature concepts to support expanding GE Digital business and entry into new markets.

  • Analyze and prioritize appropriate market segments for investment

  • Develop product positioning and messaging that differentiates GE Digital products in the market

  • Develop go-to-market plans & then work cross-functionally to ensure streamlined execution

  • Provide transparency to the broader organization into the drivers and status of product health and launch activities

  • Build and tell a compelling story across all internal and external, marketing and sales channels. Create thought leadership content and evangelize the solution.

  • Sales enablement – communicate the value proposition of the products to the business development team and develop the sales tools that support the selling process

  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan

  • Market intelligence – be the expert on customers, how they buy and their buying criteria; be the expert on competition and how to crush them. Track industry trends, processes, challenges, and opportunities.

  • Identify competitive solutions' strengths and weaknesses.

  • Use market research data to influence product strategy, pricing, and packaging.

  • Demand generation – develop the strategy for marketing programs that drive demand

  • Manage execution initiatives through marketing, solution consultants and sales enablement.

  • Create supporting content, sales enablement tools, playbooks, customer facing positioning presentations, and vision decks

  • Interact with customers, press, and analysts to promote GE Digital’s products; own and articulate the value of offering to the market

  • Establish appropriate product performance metrics, and track these metrics across the product portfolio

  • Analyze product performance, and recommend investment allocation across the product portfolio


  • Minimum of 5 years’ experience.

  • Bachelor’s degree required; MBA preferred.

  • As a federal government contractor, GE requires U.S. employees to be fully vaccinated against COVID-19 unless you receive an approved medical or religious accommodation. Proof of vaccination will be required.

Desired Characteristics

  • Experience in software product marketing is very desirable

  • Demonstrated experience crafting differentiated messaging for products in competitive markets

  • Success in developing and leading product launch and broader go-to-market processes including orchestrating marketing plans and programs

  • Experience enabling sales success with field sales and inside sales teams

  • Excellent people and management skills to interact with staff, colleagues, and cross-functional teams, and third parties.

  • Ability to work within a fast-paced, autonomous environment

  • Outstanding presentation, writing and communication skills with a keen ability to translate complex technical capabilities into creative, intuitive content and programs

  • A proven self-starter with excellent organizational skills, with a track record of delivering exceptional work product under time constraints

  • The ability to manage multiple, complex priorities within demanding timeframes

Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer ( . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

As a federal government contractor, GE requires U.S. employees to be fully vaccinated against COVID-19 unless you receive an approved medical or religious accommodation. Proof of vaccination will be required.

Relocation Assistance Provided: No