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General Electric Senior Marketing Manager - Product Marketing in Chicago, Illinois

Job Description Summary

GE Healthcare Digital is looking for a high-energy and collaborative global product marketing manager to join their team. The ideal candidate has a passion for Artificial Intelligence (AI), software, and can talk to engineers and data scientists about the newly launched Edison platform and translate into consumable storytelling content for both the healthcare industry and independent software developers focused on the healthcare industry.

The Sr. Global Product Marketing Manager– Edison Platform will have the perfect blend of business and technical acumen, with a self-starter mentality to work effectively in a rapidly growing artificial intelligence and software platform startup with a large corporate environment.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Responsibilities

  • Lead and execute compelling content development for marketing campaigns to promote Edison platform services and portfolio of products, with an emphasis on the AI components.

  • Understand and analyze customer needs and buyer persona for both healthcare providers and independent software vendors.

  • Gather feedback from sales on use cases, selection criteria and functionality required.

  • Develop segmentation and targeting including documenting and communicating high-level business requirements for each market, service or segment.

  • Develop clear and compelling persona-based value propositions that address customer outcomes.

  • Provide input to the portfolio roadmap and coordinate cross-functionality to align the organization, including high-level business requirements and prioritization criteria to cluster ideas and opportunities into logical product releases to the product management team.

  • Develop a Go To Market, GTM strategy and plan, including sales enablement, sales and partner activation plans for the platform; work cross functionally with field marketing on execution of GTM plan.

  • Lead sales enablement including designing and delivering information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, first call decks, etc.).

  • Create compelling stories with the ability to make the complex simple.

  • Maintain a competitive fact base including competitor size, successes, product offerings, positioning, price structure, etc.

  • Work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new release are launched effectively and on-time.

Qualifications

  • Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college.

  • A minimum of 5 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience.

Desired Characteristics

  • Demonstrated strong business acumen, strategic thinker and ability to collaborate across business lines.

  • Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simple.

  • Demonstrated experience working across geographies focused on sales, marketing, go-to-market strategies.

  • GE Leadership Program: CLP, XLP or other commercial/business focused program.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

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Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/en_global/desktop/assets/images/poster_screen_reader_optimized_w_supplement.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

As a federal government contractor, GE requires U.S. employees to be fully vaccinated against COVID-19 unless you receive an approved medical or religious accommodation. Proof of vaccination will be required.

Relocation Assistance Provided: No

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