General Electric Senior Marketing Manager - Digital Demand Creation in Chicago, Illinois
Job Description Summary
Lead and support cross product and cross business growth initiatives … drive profitability & global growth Impacts approaches, projects and programs in the functional area or affected business organization and ways of working. Impacts quality, efficiency and effectiveness of own team. Guided by commercial practices and policies that may be shaped by the role. Has significant control/influence over commercial priorities. There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of Commercial judgement are required to achieve outcomes required.
This position can be based in one of GE Healthcare's offices, 100% remote anywhere in the United States, or hybrid remote/office.
Roles and Responsibilities
Design & execution of customer-focused, market development initiatives to drive incremental growth for P&Ls. Prioritize & lead key cross business initiatives, support launch & growth of new/existing technologies & services.
Developing specialized knowledge of latest commercial developments in own area and communication skills to influence others. Contributes towards strategy and policy development, and ensure delivery within area of responsibility.
Has in-depth knowledge of best practices and how own area integrates with others; has working knowledge of competition and the factors that differentiate them in the market
Uses judgment to make decisions or solve moderately complex tasks or problems within projects, product lines, markets, sales processes, campaigns or customers. Takes new perspective on existing solutions. Uses technical experience and expertise for data analysis to support recommendations. Uses multiple internal and limited external sources outside of own function to arrive at decisions.
Acts as a resource for colleagues with less experience. May lead small projects with moderate risks and resource requirements. Explains difficult or sensitive information; works to build consensus. Developing persuasion skills required to influence others on topics within field.
Bachelor's degree from an accredited university or college in Marketing, Business Administration or equivalent combination of education or experience.
At least 5 to 8 years of relevant experience.
High-level thinker and idea generator, with strong attention to detail.
Superior experience in planning and executing marketing campaigns (especially digital campaigns).
Excellent oral and written communications skills.
Strong project management and process skills.
Experience in healthcare technology marketing.
Understanding of business to business (B2B) and persona marketing.
Demonstrated ability to analyze the data of campaigns; adapting to improve outcomes.
Strong interpersonal and leadership skills.
Demonstrated ability to analyze and resolve problems.
Demonstrated ability to lead programs / projects.
Ability to document, plan, market, and execute programs.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/en_global/desktop/assets/images/poster_screen_reader_optimized_w_supplement.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
As a federal government contractor, GE requires U.S. employees to be fully vaccinated against COVID-19, unless an employee is in a state where this requirement is temporarily paused for federal contractors. Proof of vaccination will be required.
Relocation Assistance Provided: No