General Electric Senior Marketing Manager 3 - Region Marketing in Chicago, Illinois
Job Description Summary
Leads, coordinates and/or manages execution of marketing plans, identifies and executes opportunities for growth and share gain, and contributes to the development of a product/portfolio strategy including product positioning. Optimizes commercial execution though development of marketing and launch plans and aligning market insights with technology trends. Impacts approaches, projects and programs in the functional area or affected business organization and ways of working. Impacts quality, efficiency and effectiveness of own team. Guided by commercial practices and policies that may be shaped by the role. Has significant control/influence over commercial priorities. There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of Commercial judgement are required to achieve outcomes required.
Roles and Responsibilities
GEHC ONLY - Development of segmentation and go to market strategy and plans and marketing activation with customers and sales teams for a single or limited grouping of products within a region.
Developing specialized knowledge of latest commercial developments in own area and communication skills to influence others. Contributes towards strategy and policy development, and ensure delivery within area of responsibility.
Has in-depth knowledge of best practices and how own area integrates with others; has working knowledge of competition and the factors that differentiate them in the market
Uses judgment to make decisions or solve moderately complex tasks or problems within projects, product lines, markets, sales processes, campaigns or customers. Takes new perspective on existing solutions. Uses technical experience and expertise for data analysis to support recommendations. Uses multiple internal and limited external sources outside of own function to arrive at decisions.
Acts as a resource for colleagues with less experience. May lead small projects with moderate risks and resource requirements. Explains difficult or sensitive information; works to build consensus. Developing persuasion skills required to influence others on topics within field.
For roles outside of the USA- This role requires significant experience in the Marketing & Region Marketing. Knowledge level is comparable to a Master's degree from an accredited university or college ( or a high school diploma with relevant experience).
For roles in USA - Master's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s)).
- Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead programs / projects. Ability to document, plan, market, and execute programs. Established project management skills.Note: To comply with US immigration and other legal requirements, it is necessary to specify the minimum number of years’ experience required for any role based within the USA. For roles outside of the USA, to ensure compliance with applicable legislation, the JDs should focus on the substantive level of experience required for the role and a minimum number of years should NOT be used.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/en_global/desktop/assets/images/poster_screen_reader_optimized_w_supplement.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: Yes