General Electric Product Marketing Sr Manager in Chicago, Illinois

Role Summary:

GE Transportation is a global leader in Digital Solutions for the rail and freight industries, with industry-leading IoT devices, software,and analytics.

Essential Responsibilities:

We believe that future transportation systems will certainly be connected, data-driven and powered by intelligence at the edge. We are looking for an experienced marketing manager who can help us introduce and grow the use of IoT, advanced analytics, and APM (Asset Performance Management) capabilities in the rail and transportation industries.

If you want to join the team that’s leading industrial IoT analytics and autonomous freight operations globally, we’d love to talk to you.

Successful candidate will be a seasoned product marketer with experience across the marketing disciplines, a strategic thinker, a natural learner, collaborative by nature, and committed to excellence in every aspect of marketing.

Market Intelligence: identify opportunities and trends, understand customer needs and prioritize customer segments and business opportunities

Competitive Intelligence: Understand the competitive landscape and be an expert on our competition and how they are positioned

Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas

Develop a marketing plan for the products you support in conjunction with product, sales and communication teams, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and recommend and implement required changes.

Collaborate with product management team and drive commercial launch of new products with differentiated product positioning and messaging. Provide Voice of Customer (VOC) insights and support for portfolio planning

Create marketing initiatives targeting priority accounts and prospects in close co-ordination with the sales team to increase engagement, drive

retention and enable pipeline/revenue growth

Collaborate with product & marketing communication teams to create compelling content for sales enablement to accelerate sales cycle and increase win rate.

Own content creation for websites, digital campaigns and other marketing channels

Support product training activities for the commercial teams on a need basis

Drive lead generation, demand generation, and customer retention through innovative digital marketing programs and campaigns>Support trade shows, client conferences and customer events with content and messaging to support demand generation efforts

Act as the primary thought leader for the solutions you support both internal and external stakeholders

Qualifications/Requirements:

MBA in marketing, strategy or business management, 3-5 years of product marketing or general marketing experience

Desired Characteristics:

Prior experience marketing industrial IoT, edge analytics solutions

Experience in B2B marketing/commercial experience

Experience running digital marketing campaigns and initiatives to generate leads

Proven leadership skills to shape/lead growth vision and marketing strategy

Strong presentation skills with excellent ability to synthesize and explain complex issues

Can-do attitude, flexible, intellectually curious

Excellent relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders, both inside and outside the company

Customer-focused, goal-focused, self-starter, problem solver, detail-oriented, organized, ability to multi-task and effectively manage time

Transportation and freight logistics industry/product acumen is a plus

Familiarity with marketing automation tools like Marketo and CRM tools

Ability to travel at least 25%-30% of time in customer visits, event support and other need-based travel

About Us:

At GE Transportation, we are in the business of realizing potential. We are a global technology leader and supplier of equipment, services and solutions to the rail, mining, marine, stationary power and drilling industries. Our innovations help customers deliver goods and services with greater speed and savings using our advanced manufacturing techniques and connected machines. Our digital solutions , which provide data-driven insights to improve efficiency, utilize Predix – GE’s cloud-based operating system for the Industrial Internet. Established more than a century ago, GE Transportation is a division of the General Electric Company that began as a pioneer in passenger and freight locomotives. That innovative spirit still drives GE Transportation today and is strengthened by our ability to serve customers more holistically through the GE Store – a global exchange of knowledge, technology and tools across all GE businesses that ultimately provides better outcomes for customers. GE Transportation is headquartered in Chicago, IL, and employs approximately 10,000 employees worldwide. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.

Locations: United States; Illinois; Chicago

GE will only employ those who are legally authorized to work in the United States for this opening.