General Electric IoT, Edge Analytics and APM Marketing Manager in Chicago, Illinois
At GE Transportation at http://www.getransportation.com/ , we are in the business of
realizing potential. We are a global technology leader and supplier of equipment, services and solutions to the rail,
mining, marine, stationary power and drilling industries. Our innovations help customers deliver goods and services
with greater speed and savings using our advanced manufacturing techniques and connected machines. Our digital
solutions , which provide data-driven insights to improve efficiency, utilize Predix – GE’s cloud-based operating
system for the Industrial Internet. Established more than a century ago, GE Transportation is a division of the General
Electric Company that began as a pioneer in passenger and freight locomotives. That innovative spirit still drives GE
Transportation today and is strengthened by our ability to serve customers more holistically through the GE Store – a
global exchange of knowledge, technology and tools across all GE businesses that ultimately provides better
outcomes for customers. GE Transportation is headquartered in Chicago, IL, and employs approximately 10,000
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Transportation is a global leader in Digital Solutions for the rail and freight industries, with industry-leading IoT devices, software,and analytics.
We believe that future transportation systems will certainly be connected, data-driven and powered by intelligence at the edge. We are looking for an experienced marketing manager who can help us introduce and grow the use of IoT, advanced analytics, and APM (Asset Performance Management) capabilities in the rail and transportation industries. If you want to join the team that’s leading industrial IoT analytics and autonomous freight operations globally, we’d love to talk to you. Successful candidate will be a seasoned product marketer with experience across the marketing disciplines, a strategic thinker, a natural learner, collaborative by nature, and committed to excellence in every aspect of marketing.
Market Intelligence: identify opportunities and trends, understand customer needs and prioritize customer segments and business opportunities
CompetitiveIntelligence: Understand the competitive landscape and be an expert on our competition and how they are positioned
Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
Develop a marketing plan for the products you support in conjunction with product, sales and communication teams, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and recommend and implement required changes.
Collaborate with product management team and drive commercial launch of new products with differentiated product positioning and messaging. Provide Voice of Customer (VOC) insights and support for portfolio planning
Create marketing initiatives targeting priority accounts and prospects in close co-ordination with the sales team to increase engagement, drive retention and enable pipeline/revenue growth
Collaborate with product & marketing communication teams to create compelling content for sales enablement to accelerate sales cycle and increase win rate.
Own content creation for websites, digital campaigns and other marketing channels
Support product training activities for the commercial teams on a need basis
Drive lead generation, demand generation, and customer retention through innovative digital marketing programs and campaigns
Supporttrade shows, client conferences and customer events with content and messaging to support demand generation efforts
Act as the primary thought leader for the solutions you support both internal and external stakeholders
MBAin marketing, strategy or business management
3-5years of product marketing or general marketing experience
Priorexperience marketing industrial IoT, edge analytics solutions
Experiencein B2B marketing/commercial experience
Experiencerunning digital marketing campaigns and initiatives to generate leads
Provenleadership skills to shape/lead growth vision and marketing strategy
Strongpresentation skills with excellent ability to synthesize and explain complexissues
Can-doattitude, flexible, intellectually curious
Excellentrelationship management skills with ability to build rapport, influence anddeepen relationships with stakeholders, both inside and outside the company
Customer-focused,goal-focused, self-starter, problem solver, detail-oriented, organized, abilityto multi-task and effectively manage time
Transportationand freight logistics industry/product acumen is a plus
Familiaritywith marketing automation tools like Marketo and CRM tools
Abilityto travel at least 25%-30% of time in customer visits, event support and otherneed-based travel
Locations: United States; Illinois; Chicago
GE will only employ those who are legally authorized to work in the United States for this opening.