General Electric Global Digital Marketing Specialist in Chicago, Illinois
Job Description Summary
As the Global Digital Marketing Specialist, you will have a strong digital marketing and marketing communications skillset. As a member of the global campaign Center of Excellence (COE), you will create, manage, and execute campaigns and relevant processes around marketing automation and Salesforce CRM. You will also drive and report digital marketing performances.
GE Healthcare is on a journey to build a seamless experience across its many customer and external audience touchpoints. A key factor in this success is transforming and modernizing the way in which the company executes digital marketing campaigns, ultimately delivering an experience as innovative, efficient, and effective as the company’s legacy in world class, life-changing medical technology.
Partner with marketing and commercial teams in developing and executing digital marketing campaigns, using best practices in marketing automation, lead management and revenue marketing management
Develop campaign flow builds, emails, landing pages, and forms, media placements, tracking tags, etc.
Drive and manage email marketing processes: assets utilization, target segmentation, and database management for maximum revenue
Create dashboards showing key success metrics
Monitor, analyze and report on campaign performance
Support the global campaigns COE in developing and applying enterprise-wide standards and best practices
At least 2 years of digital marketing experience
At least 2 years of experience working with Marketing automation and CRM platforms (preferably Marketo, Salesforce). Certifications are added advantage.
Experience in inbound/outbound marketing techniques, demand generation (email, tradeshows, webinars, etc).
Experience working with Marketing and Commercial stakeholders, in scoping and defining campaign requirements, including automations.
Experience in Data analysis and reporting, emphasis on Digital marketing analytics.
Excellent communication skills, written, verbal and presentation
Ability to perform at the highest level in a fast-paced environment
Process-oriented thinker with strong problem-solving and technical aptitude.
Flexibility, ability to change priorities quickly, and capacity to handle multiple tasks.
Strong project management skills
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/en_global/desktop/assets/images/poster_screen_reader_optimized_w_supplement.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
As a federal government contractor, GE may in the future be required to have U.S. employees fully vaccinated against COVID-19. Some GE customers currently have vaccination mandates that may apply to GE employees.
Relocation Assistance Provided: No