General Electric Marketing Manager, Mobile Digital Health in Cheyenne, Wyoming
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
The global Marketing Manager for MDH is responsible for the definition and execution of the Marketing plan for this sub-segment of Monitoring Systems, within budget limits and in coordination with both product management and regions worldwide.
With strong business sense, the global Marketing manager is able to act as a "wing to wing" marketeer, identifying opportunities, influencing stakeholders to shape roadmaps to address them and drives the commercial activation of the developed solutions
1) Pulse on the market
" Performs clinical and industry trend analysis, obtains market metrics (ie. sizes, shares, etc...) and when possible win/loss tracking supported by the Customer and Market Intelligence team (CMI).
" Collects, reworks and shares competitive information to support roadmap development and to support the creation of commercial content for the distribution network.
" Identifies and assessing market and distribution risks and developing a plan to mitigate them.
" Supports development of regional KOL's in collaboration with Regional Product Marketing. Connects to healthcare societies and advocacy groups to identify and select KOL's for thought leadership.
2) Supports the shaping of product roadmaps
" Applies strong culture of business casing to support roadmap creation. Identifies and prioritizes business opportunities through proper quantification and qualification methods (ie. market research, primary and secondary).
" Provides customer and market insights from regions to product management, engineering and global design to provide to support the development of roadmaps
" Supports product management in pre-market testing of prototypes and new product ideas.
3) Marketing activation of NPIs
" Develops global Marketing plans with strong orientation to results aiming to grow financial (ie. revenues, margin) and marketing KPIs (ie. share).
" Supports the assessment of commercial readiness by the regions: service, distribution, pricing, etc...
" Defines brand (naming and trademarks), value proposition(s), and competitive positioning claims for NPIs.
" Coordinates development of a communication plan Advertising and Promotion team.
" Coordinates content creation training material development with the support of the Advertising and Promotion team.
" Drives and support demand generation activities in the regions, both online and offline, according to budget and launch strategy requirements. Ie. drives global event planning and execution.
" Develops a plan and budget for evidence generation to support selected NPI's and installed base products.
" Works with the regions to analyze the installed base, define programs to improve customer loyalty, share of wallet and retention.
Bachelor’s Degree in Marketing, Business Administration or related field
8+ years’ experience in marketing, product marketing or related field
Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
Excellent oral and written communications skills
Ability to motivate and influence a cross functional team
Strong analytical and process skills
MBA or Master’s degree in Marketing, Business Administration or related field
10+ years’ experience in marketing, product marketing or related field
Deep marketing expertise in market & customer insights, product commercialization and branding
Healthcare product/industry acumen
Experience in (enter segment or care area here)
Experience managing a global brand
Innovation – develop new ideas through collaboration and execute on creative ideas
Team oriented – ability to motivate and work well with diverse, global and cross-functional teams
Influencing skills – ability to motivate individuals and demonstrate organizational influence
Locations: United States; Illinois, Massachusetts, Wisconsin; Milwaukee, Boston, Chicago
GE will only employ those who are legally authorized to work in the United States for this opening.