General Electric Marketing Leader - Ultrasound Lifecycle Solutions in Chalfont St Giles, United Kingdom
Job Description Summary
Leads, coordinates and/or manages execution of marketing plans, identifies and executes opportunities for growth and share gain, and contributes to the development of a product/portfolio strategy including product positioning. Optimizes commercial execution though development of marketing and launch plans and aligning market insights with technology trends. Operates with some autonomy but are typically subject to standard sales practices and procedures. The role is subject to regular review of sales results. Some judgment may be required but this is typically with guidance. May be responsible for medium-sized sales territories.
At GE Healthcare (https://www.gehealthcare.com/) we’re creating what doctors, researchers, and scientists need to pursue a healthy future. For us, healthcare is more than just a business—it’s a mission. It’s what drives us to make every moment matter for ourselves, our customers, and their patients.
We are looking for a Marketing Leader (f/m/d) - Ultrasound Lifecycle Solutions to own the strategy and execution of Omnichannel lifecycle marketing initiatives, ranging from first click to registering in loyalty clubs after purchase and offerings on Services, Care & Hygiene, Evolution (U&O), Support, Education, Security, Patient Report Management, Fleet Performance Management and up to renewal of the Ultrasound system towards the end of the lifecycle - with a clear focus on instilling loyalty and increasing revenue per Ultrasound socket within our ever-growing customer base.
Our ideal candidate will have no problem rolling up their sleeves and working directly with customers to understand the wants and needs of the market, while ensuring that relevant programs are being created for all stages of the customer journey.
The Marketing Leader - Ultrasound Lifecycle Solutions is reporting solid line to the Marketing Manager Ultrasound UK&I and dotted line to the Marketing Manager Ultrasound Lifecycle Solutions EMEA.
Your role & responsibility
Ensure/Improve customer installed base data quality and contact data governance
Data analysis, connecting & enhancing existing data / sources across various platforms and systems
Driving optimisation of data handling with IT department and MarCom
Manage Loyalty Program activation through Loyalty Clubs; automated customer registration, automated lifecycle communication, orchestrating local language content (trainings, webinars, benefits) on Loyalty Clubs
Manage lifecycle communication using all appropriate channels (Email, Virtual Sales reps, Loyalty Clubs platforms) to promote Services, Solutions and Renewal of systems to customer contact
Define and implement installed base marketing/sales campaigns based on solid customer IB data
Generate demand in assigning qualified opportunities to established sales channels (direct, indirect, field/service sales, eCommerce)
Fluent English language skills in written and spoken
Significant experience in data analytics and customer marketing or comparable customer facing role, preferably at an enterprise technology company
A proven track record of delighting customers and creating successful marketing programs aimed at customers
Strong communication skills without a fear of over communication. This role will require effective collaboration and cross-functional coordination across internal and external contributors.
Profound Excel, Salesforce and data base experience
Extremely detail-oriented and organised, able to manage multiple projects to meet deadlines
A passion and strong understanding of developer customer personas and the landscape
Experience in Marketo Marketing Automation platform
Experience in Healthcare / MedTech industry
Are you interested in learning more? We are looking forward to your online application!
Relocation Assistance Provided: No