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General Electric Global Product Marketing Manager, Neurology, PDx in Chalfont St Giles, United Kingdom

Role Summary:As a Global Product Marketing Manager, you will drive marketing strategy and programs for neurology products with strategic, creative and analytical capabilities. This includes marketing strategy development, marketing planning and campaign development, multi-channel execution and campaign measurement.

Essential Responsibilities:•Critical to success are emphasis on market and customer insight to bring external thinking to marketing and product programs, strong cross-functional collaboration and leadership to drive stakeholder understanding & engagement on franchise programs and deep partnership with regional Field Marketing teams for effective program execution.

Key responsibilities:

• Develop marketing strategy and positioning based on deep customer and market insight and in line with overall Pharmaceutical Diagnostics strategy

• Develop deep disease and domain expertise that enables effective marketing of the product portfolio in the context of clinical care pathways

• Brand management 360 responsibilities: marketing planning, agency interface, cross-functional team co-ordination, execution planning and implementation

• Build working processes and relationships with regional Field Marketing, Regulatory Affairs, Medical Affairs, Legal and Compliance teams for strategic understanding and partnership in driving effective and efficient programs

• Develop and execute priority campaigns and drive implementation and measurement with regional Field Marketing teams

• Develop multi-channel marketing programs (non-branded/disease awareness, branded, educational), execute and measure through optimal channels working with advertising & promotion partners and regional marketing teams

• Develop advocacy programs and network across Key Opinion Leaders, Patient Associations, Societies and other influencers

• Global new product launch planning, execution, roll-out

• Contribution to marketing functional development through continuous learning and specific assignments to develop marketing excellence

Qualifications/Requirements:Bachelor’s Degree in Marketing, Business Administration or related field

• Proven experience in marketing, product marketing or related field and experience in brand positioning development

• Experience in developing and implementing global or multi-regional marketing programs

• Experience in healthcare/pharmaceutical brand campaigns including hands-on multi-channel and digital campaign design and implementation

• Leadership and interpersonal skills to influence teams and work in a matrix environment

• Excellent oral and written communications skills

• Strong analytical, data interpretation and process skills

• Project management rigor and process capability

Desired Characteristics:Healthcare and pharmaceutical product/industry acumen, preferably in diagnostics, pharmaceuticals, imaging agents. Familiar with healthcare compliance landscape and promotional guidelines (eg ABPI, FDA guidance)

Innovation – develop new ideas through collaboration and execute on creative ideas

Team oriented – ability to motivate and work well with diverse, global and cross-functional teams

Influencing skills – ability to motivate individuals and demonstrate organizational influence

Self-starter. Ability to proactively create and drive action plans and course-correct as required

About Us:GE Healthcare provides transformational medicaltechnologies and services to meet the demand for increased access, enhanced quality and more affordable healthcare around the world. GE works on things that matter - great people and technologies taking on tough challenges. From medical imaging, software & IT, patient monitoring and diagnostics to drug discovery, biopharmaceutical manufacturing technologies and performance improvement solutions, GE Healthcare helps medical professionals deliver great healthcare to their patients.

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Additional Locations:United Kingdom;Chalfont St Giles;

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