General Electric Operations Performance Management Product Marketing Manager in Boston, Massachusetts

Role Summary:

Identifies ideal targets for offering alignment and interlock points between key stakeholders in product management, marketing functions and sales

Essential Responsibilities:

Essential Responsibilities:

In this role, you will:

  • Understands how personas intersect across the portfolio of offerings, their impact on messaging and campaign themes

  • Collaborate w/ product management and sales to foster interlock on audience identification, buyer needs, and messing; alignment with corporate marketing and campaign teams on themes, content architecture and execution.

  • Voice of customer – understand and analyze customer needs

  • Voice of sales – gather feedback on use cases, selection criteria and functionality required

  • Segmentation and targeting – document and communicate high-level business requirements for each segment

  • Value proposition – help develop clear and compelling value propositions that address customer outcomes

  • Go-to-market – support marketing strategy, sales enablement and launch plans for new releases; generate product naming, campaigns, messaging, content and thought leadership in support of new releases

  • Content – lead and execute compelling content development for marketing campaigns to promote product/service portfolio

  • Sales enablement – deliver information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)

  • Demonstrated ability to generate compelling stories

  • Conduct benchmarking and competitive analysis research

  • Brand – Ensure all aspects of product marketing content are on brand, consistent, focused on customer outcomes, and employ best marketing practices

  • Helps develop marketing requirements document – document business case, VOC, value, design and prioritization requirements for early new product releases tollgates

  • Metrics – measure and drive lead generation, orders and sales performance (as needed) Qualifications/Requirements: Basic Qualifications:

  • Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college

  • A minimum of 5 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experienceEligibility Requirements:

  • Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job ( If Visa Sponsorship is No)

  • Must be willing to travel

  • Must be willing to work out of an office located in Boston, Chicago, Roanoke Desired Characteristics: Desired Characteristics:

  • Strong business acumen, strategic thinker and ability to work across business lines

  • Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simple

  • Strong interpersonal and leadership skills

  • Strong analytical and process skills

  • Demonstrated skills in managing multiple projects successfully#DTR About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Locations: United States; Illinois, Massachusetts, Virginia; Boston, Chicago, RoanokeGE will only employ those who are legally authorized to work in the United States for this opening.