General Electric Commercial Manager Colombia in Bogota, Colombia

Role Summary:

Responsible for managing the HCS business in Colombia, in order to achieve the goals and objectives identify by the customer and GEHC (Orders, Sales, CM, Past Due, Operating Profit, Talent development, etc. Develop and execute a One GE Healthcare Sales strategy to capitalize on GEHC’s broad portfolio of products, services, and solutions; lead and secure large, strategic, cross-P&L customer purchases; and lead the account team.

Essential Responsibilities:

  • Provide strategic leadership and direction for the GE Healthcare Account Team encompassing total responsibility for 100% of the GE Healthcare business at assigned country

  • Build, maintain & nurse the relationship with the customers nationwide, investing at least 50%-60% of the time in the field with Sales Reps; Kam'S & Customers

  • Achieve sales, orders and margin targets for GEHC sales in assigned country while managing costs within budget

  • Achieve Past due & Cash Objectives across segments (Equipments, Services, PDX)

  • Analyze accounts to develop a business plan and strategy that creates new business opportunities for all GE Healthcare products & services

  • Ensure the correct GTM strategy, accounts segmentations, and territory plans for each sales person

  • Lead and leverage the Account Team, including Product Sales Specialists, Account Managers, Service Operations, and other Company resources to provide the necessary technical, clinical and business content to customers as needed

  • Develop and maintain a detailed understanding of the business of the assigned country, including customers’ key initiatives and priorities, and keep GE Healthcare Region Manager, Zone Manager and Product business leaders informed and appropriately involved

  • Develop & implement Go–to-Market plans with Zone cross functional teams to achieve results through effective project proposals, negotiations, and contracts. Grow GE’s share of customer investments in capital and operational expenditures

  • Build long term strategic alliance with the portfolio of accounts to continue to add value

  • Focal point of the country in order to teamwork with HQ

  • Ensure knowledge of and compliance with Quality, Regulatory, integrity and company policies

  • Develop & coach the local sales team

  • Scope: Colombia Nationwide


  • Education to Bachelor Degree level

  • 7+ years experience in Business Management or Sales/Marketing

  • 3+ years experience in closing large, complex, strategic deals

  • Proven key account management and project planning skills

  • Outstanding influencing, interpersonal and networking skills to drive collaborative culture at all levels

  • Proven track record on relationship building skills

  • High level presentation skills; able to present ideas to customers in a way that produces understanding and impact

  • Fluent in English & Spanish languages

  • Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position

  • Complete all planned Quality & Compliance training within the defined deadlines

  • Identify and report any quality or compliance concerns and take immediate corrective action as required

  • Knowledge and understanding of all Global Privacy and Anti-Competition Policies

  • Knowledge and understanding of all Environmental Health Policies (including but not limited to GE Healthcare EHS Policies, GE Healthcare Fleet Rules, etc.) and operate within them to ensure that no company policy or Country / Int’l Law is broken

  • Ownership of order and configuration quality at the point of entry to ensure accuracy, configuration integrity and that all requirements are tied to documented customer inputs

  • Drive continuous improvement on all related processes, work instructions, and procedures to ensure ongoing standardization and simplification of the Quality Management System

Desired Characteristics:

  • Master’s degree preferred

  • Proficient in Portuguese language

  • Healthcare experience in a commercial environment

  • Direct and/or Indirect management experience; managing in a matrix organization

  • Deep knowledge of GEHC and the products and services offered

About Us:

GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers.

Locations: Colombia; Bogota