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General Electric Field Marketing Manager in Beijing, China

Job Description Summary

The Field Marketing Manager is a marketing expert responsible for planning, organizing, and executing programs that either will generate new opportunities for a specific product line/geography or advance existing ones. Always working in partnership with sales, product marketing and field marketing teams, this role is also responsible to bring customer insights through all deployed programs.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Role Summary

The Field Marketing Manager is a marketing expert responsible for planning, organizing, and executing programs that either will generate new opportunities for a specific product line/geography or advance existing ones. Always working in partnership with sales, product marketing and field marketing teams, this role is also responsible to bring customer insights through all deployed programs.

Essential Responsibilities

• Using/leveraging market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input into the marketing planning.

• Contributing to the strategic planning process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan.

• Taking lead on (in partnership with Product and Sales) the annual region/country integrated marketing plan for a specific product line, ensuring execution of coherent and impactful marketing campaigns.

• Developing and executing demand generation & funnel acceleration programs supporting product and solution launch plans.

• Implementing regional segmentation strategy. Develop and drive execution of regional segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference, and purchase intent.

• Working with Region Product/Field Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio.

• Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary.

• Measuring and monitoring metrics and operating mechanisms to ensure achievement of business

objectives (e.g. NPI marketing campaign, lead generation programs, trade show management, etc.)

Qualifications Required:

  1. Bachelor's Degree in Marketing, Business Administration, or related field

  2. 3+years' experience in marketing, product marketing or related field

  3. Excellent oral and written communications skills

  4. Planning and project management skills

  5. Experience working with Sales teams and supporting programs to drive awareness and sales.

Qualifications Preferred:

  1. MBA or Master's Degree in Marketing, Business Administration, or related field

  2. 5+ years' experience in marketing, product marketing or related field

  3. Marketing experience in market & customer insights, product commercialization and branding

  4. Healthcare product/industry acumen

  5. Innovation - ability to develop/execute on new ideas through collaboration

  6. Team oriented - ability to work well with diverse, cross-functional teams

  7. Leadership and initiative to drive business objectives

  8. Digital Marketing and Social Media

  9. Can learn quickly and communicate effectively in a fast-paced environment

Inclusion and Diversity

  • GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Information

Relocation Assistance Provided: No

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