General Electric CT Product Marketing Leader in Beijing, China

Essential Responsibilities:

 Analyze financial performance of CT by Great China and recommend strategies and implementation plans for growth via annual marketing plan process and monthly reporting process

 Provide product support/respond to product inquires for dedicated Modality team

 Develop appropriate sales tools

 To be the China product champion for CT

 Gather, document and communicate competitor analysis

 Maintain industry knowledge, publication, trends, initiatives

 Creation and maintenance of China product catalogues and other China specific marketing support tools such as FAQ guides

 Creation of Marketing Programs and local literature

 Creation of training materials and providing product and application training to Sales Team and supporting customers

 Coordination of forecasting/demand planning between Upstream marketing and downstream sales organizations

 Communication of production, supply and quality issues to China marketing and service/sales team

 Work with other modalities to produce best go to market strategies

 Support Exhibition activity

 Support service/sales team in the field

 Develop New Markets and strategies to capitalize on growth potential


 Relevant Product and applications knowledge

 Marketing skills

 Excellent communication skills

 High level of organization and time management skills

 Proactive and self motivated

 Fluent English

 Field sales experience is a plus

Desired Characteristics:

  1. MBA or Master’s degree in Marketing, Business Administration or related field

  2. 8+ years’ experience in marketing, product marketing or related field

  3. Deep marketing expertise in market & customer insights, product commercialization and branding

  4. Healthcare product/industry acumen

  5. Experience in (enter segment or care area here)

  6. Experience managing a global brand

  7. Innovation – develop new ideas through collaboration and execute on creative ideas

  8. Team oriented – ability to motivate and work well with diverse, global and cross-functional teams

  9. Influencing skills – ability to motivate individuals and demonstrate organizational influence

About Us:

GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers.

Locations: China; BeiJing, ShangHai; Beijing,Shanghai