General Electric CMO, USCAN Services in Wauwatosa, Wisconsin
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Opportunity to influence the strategy, growth and commercial activity of one of GE Healthcare’s most dynamic and profitable businesses – US & Canada Services. This role is responsible for leading a team of field, analytical and portfolio marketers that will deliver marketing programs to bring awareness to GEHC Services market differentiation and innovation – inclusive of the Digital Services strategy.
-Executive level leadership, mentoring and development of a team of marketers
-Lead all commercial activity for the US & Canada Region on Service offerings
-Development of marketing programs that promote the growth of Services in the region. Activities
included, but not limited to, advertising strategies, web/social media, sales tool development,
direct mail campaigns, telemarketing campaigns and the like.
-Leads the formal development of intellectual capital and thought leadership that is relevant and
compelling to clients and creates a strategy to logically introduce it to the external market (clients
and media) for maximum impact.
-Owns the Services offering portfolio and all associated commercialization
activity. This includes managing activity such as market research, competitive analysis, client
deliverable development and all commercialization strategies.
-Work closely with all Services Marketing Managers in region to harmonize on strategies and
programs that cut across Solution practices.
-Support other Regions in their marketing strategies and development.
Bachelor’s degree in Marketing, Business Administration
10+ years of relevant work experience in marketing, product management and/or business development
Deep marketing expertise in market and customer insights, solutions development and
Demonstrated success in managing marketing teams and coaching individuals
Demonstrated success in planning, organization & prioritization skills, with the ability to manage
several projects concurrently. Successful budget management. Proven process and problem solving skills.
- Ability to work with marketing, service, operations, product management, sales and communications professionals in related
business units and balance diverse points of view and priorities; able to interface effectively at all
Excellent written & verbal communication skills and the ability to communicate messages clearly
Proficiency in Microsoft Office Word, Power Point, Excel, Outlook required
Six Sigma/Lean training and/or certification
Strong grasp of the underlying fundamentals that drive the health industry; demonstrated in depth knowledge of the healthcare industry in general
Demonstrated success marketing Services in technology, consulting, professional services or similar
Experience leading/influencing senior level teams with focus on growth initiatives, strategic market analysis, expert marketing programs and/or healthcare industry management
Proven inclusive leadership experience with demonstrated external market focus, the ability to clearly assess and handle situations, and imaginative problem solving skills
Energetic, enthusiastic self-starter requiring limited supervision, able to take initiative & follow-up on assigned projects
Locations: United States; Wisconsin; Wauwatosa
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www1.eeoc.gov/employers/upload/eeocselfprint_poster.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen.