GE Revenue Marketing Campaign Strategist – Oil & Gas Digital in San Ramon, California
GE Oil & Gas
Oil & Gas Digital
At GE Oil & Gas Digital, we are creating technology and solutions to enable social, mobile, analytical and cloud capabilities for the Industrial Internet. The Industrial Internet is an open, global network that connects people, data and machines. It’s about making infrastructure more intelligent and advancing the industries critical to the world we live in. At GE, we believe it’s about the future of industry—energy, healthcare, transportation, manufacturing. It’s about making the world work better.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is anEqual Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Posted Position Title
Revenue Marketing Campaign Strategist – Oil & Gas Digital
Location(s) Where Opening Is Available United States
U.S. State, China or Canada Provinces
The revenue marketing campaign strategist develops revenue marketing strategies and recommends an optimal marketing mix for integrated Oil & Gas Digital marketing programs that drive portfolio awareness and demand creation in addition to retention, loyalty, advocacy, and account growth. This role is responsible for integrated and complex, targeted demand generating campaign planning for both existing accounts and net new logos.
As part of creating solution awareness, generating demand and building advocacy, this role is responsible for identifying and analyzing; customer outcomes, key personas & account profiles, target segments/sub segments, developing relevant value propositions and differentiators (in collaboration with product marketing). The role is also responsible for overall campaign design and execution including, validation of multi-layered messaging, stakeholder validation, campaign sequencing for messaging and call to action tactics. Leading the coordination of cross-functional teams and required vendors, the Revenue Marketing Campaign Strategist delivers effective and cohesive integrated marketing programs to achieve key business targets and outcomes.
In this role, you will:
Identify & analyze key customer business outcomes across the full stream in Oil & Gas, account profiles/personas, and segments
Synthesize key inputs from Oil & Gas industry strategy, product roadmaps and GTM strategies to develop and enhance campaign value propositions, key messages and differentiators
Rationalize marketing programs/campaigns to build a revenue marketing program portfolio that highlights overall program portfolio impact on awareness and revenue goals, and identifies relationships across programs and other revenue initiatives
Clear knowledge of Oil & Gas customers’ value, growth potential and current relationship with GE
Collaborate to obtain Oil & Gas market and customer insights and utilize insights to understand the differences between customers, and where value and potential is concentrated (including non-financial) so that feedback from customer and the programs offered to them are on point with their current or potential growth (Upsell/Cross-Sell)
Drive the creation of a robust marketing toolkit comprised of a variety of tactics (outbound, in-bound, onboarding, newsletters, events, online content/interaction, and customer communities) to support customers’ pre and post-sale depending on where they are in their lifecycle.
Develop and maintain a tight interlock with Product Management, Product Marketing, ABM, Customer Experience, Sales, Services, and Partner functions to drive effective, successful marketing campaigns and competitive advantage through the customer lifecycle.
Measurement & success impact metrics include (but not limited to); POV/solution market awareness, program performance, new customer growth and pipeline, existing account revenue growth, customer retention & advocacy growth, customer opportunity pipeline, execution, utilization and feedback on customer marketing programs, customer loyalty/satisfaction ratings, and completeness/accuracy of customer account/contact data and insights.
Critical to success will be strong collaborative skills; ability to facilitate cross-functionally with results, resourceful deployment competency, and a relentless focus on urgency in execution.
Bachelor’s Degree from an accredited university or college
7+ years’ experience in B2B software or high tech marketing or customer marketing. Previous sales experience a plus
7+ years Sales/Commercial Domain Expertise with a broad-based understanding of the markets and customers served by asset performance management (APM), cloud-based solutions
Legal authorization to work in the U.S. is required.
Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
Must be willing to travel (up to 20% of the time)
Must be willing to work out of an office located in San Ramon, CA
Additional Eligibility Qualifications
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Bachelor's degree in Engineering, Physics, Mathematics, or Chemistry
Master's degree in Business Administration (MBA) or Marketing
Knowledge of GE products
Demonstrated skills in managing multiple projects successfully
Driven change agent with bias for action
Outstanding presentation skills and analytical ability
Ability to work in cross- functional and cross-cultural teams
Green belt or Black belt Six Sigma certification is preferred (GE employees only)
Strong oral and written communication skills
Strong interpersonal and leadership skills
Proven ability to develop campaign strategy and deliver results
Strong verbal and written communication skills
Skilled at adeptly influencing cross-functional stakeholders including relationship building & synthesizing needs and actions across teams