GE Marketing Manager in Boston, Massachusetts

Job Number



GE Corporate

Business Segment

Corporate Business Innovations

About Us

GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is anEqual Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Posted Position Title

Marketing Manager

Career Level




Function Segment

Business Strategy & Growth Initiatives

Location(s) Where Opening Is Available United States

U.S. State, China or Canada Provinces




Postal Code


Relocation Assistance


Role Summary/Purpose

GE is looking for a Marketing Manager to join its emerging industrial inspections business team. As an integral member of the marketing team, the Marketing Manager will take responsibility for working with the marketing, business development, and sales teams to attract potential customers for the business.

Essential Responsibilities

You’ll be responsible for supporting the Marketing activities, specifically coordinating marketing efforts including developing marketing and sales tools, conducting market analysis, obtaining competitive intelligence, and assisting in targeted sales programs.

  • Get a deep understanding of GE’s product offering and product strategy for industrial inspection marketplace

  • Drive the development of sales collateral including presentations to be used in customer sales meetings, and templated content for use in sales kits

  • Partner with marketing leadership to develop storyboards and user flows, as well as write copy for digital assets including Web sites and videos

  • Work with external resources/partners/agencies (including other GE business units) to contribute to integrated customer solutions

  • Contribute to digital library of creative assets

  • Manage owned media campaigns, including natural search

  • Work with team leaders to draft case studies and white papers

  • Identify and collate published evidence to support Inspection’s value proposition


Basic Qualifications:

  • A Bachelor’s Degree is required, ideally in marketing, business or related field

  • 8+ years of experience marketing software & hardware technology products and solutions

  • Experience in design tools, including PhotoShop

Eligibility Requirements:

  • Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job.

Additional Eligibility Qualifications

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

Desired Characteristics

  • Knowledge of enterprise software, analytics and sensor/monitoring technologies would be extremely helpful

  • Experience in project management and execution of marketing campaigns and initiatives

  • Able to quickly assimilate knowledge about new industry sectors and technologies

  • Experience working for a start-up company or environment developing and launching a new product

  • Able to work in a team environment, as well as autonomously

  • Extensive experience building strong relationships with partners including external agencies and internal GE constituents

  • Excellent oral and written communications skills

  • Expert Microsoft PowerPoint and Word skills

  • Strong problem solving skills

  • Straightforward, open-minded, non-hierarchical.

  • Excellent ability to effectively interface with customers.

  • Able to work successfully in a large, highly-matrixed organization.

  • Search engine optimization expertise