GE Communications Manager in Boston, Massachusetts
Corporate Business Innovations
GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is anEqual Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Posted Position Title
Location(s) Where Opening Is Available United States
U.S. State, China or Canada Provinces
GE is looking for a Communications Manager to join its emerging industrial inspections business team. As an integral member of the marketing team, the PR Specialist will take responsibility for establishing and maintaining relationships with the media, industry experts, external customers as well as within appropriate GE business units.
As our Communications Manager, you’ll be responsible for maintaining media relations and collaborating with marketing leaders in promotional efforts. You will promote the business’ public image both inside and outside of GE, and you will disseminate company information appropriately. As our Event Specialist, you will work with our team to generate brand awareness by making sure the Inspection business is well represented and participates in industry events. Specifically reviewing program materials, setting up/breaking down event booths, and writing relevant copy materials and handouts. The candidate will also represent the brand in appropriate social media venues. Get a deep understanding of GE’s product offering and product strategy for industrial inspection marketplace.
Telling the Avitas story externally through proactive campaigns to enhance GE perception and help the company achieve business success
Leading day-to-day execution of communications campaigns and projects that include media, events, content creation and thought-leadership
Working closely with the business communications teams to develop and implement effective programs
Managing and collaborating with the corporate agency teams on initiatives and execution
Acting as key liaison with the businesses on specific projects, media relations initiatives or issues management, partnering closely on strategy and execution
Providing executive communications support for different senior leaders as needed
Leading and supporting communications efforts around different corporate driven initiatives or projects
Liaise with marketing, business development, and sales team to develop product copy for internal and external communications, e.g., draft content for press releases, memos, newsletters, etc.
Create and manage owned social media campaigns (e.g., Twitter, LinkedIn), as well as create content for distribution through these channels (where appropriate)
Organize initiatives and plan events and press conferences
A Bachelor’s Degree is required
8+ years of experience marketing software & hardware technology products and solutions
- Minimum 5 years in specific communications and/or event marketing roles
Additional Eligibility Qualifications
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Knowledge of enterprise software, analytics and sensor/monitoring technologies would be extremely helpful
Experience in project management and execution of PR campaigns and initiatives
Experience in content creation, excellent organizational, and planning abilities
Able to quickly assimilate knowledge about new industry sectors and technologies
Experience working for a start-up company or environment developing and launching a new product
Ability to build strong relationships with a variety of constituents both inside and outside of GE
Expert PowerPoint skills
Strong problem solving skills along with excellent verbal and written communication skills
Straightforward, open-minded, non-hierarchical.
Excellent ability to effectively interface with customers.
Able to work successfully in a large, highly-matrixed organization.
Self-directed, creative, driven, organized, and able to manage multiple projects simultaneously with appropriate sense of urgency.
Capable of analyzing, interpreting, drawing conclusions and implementing solutions on a variety of complex issues.
Ensures understanding of issues and presents clear rationale. Able to speak to mutual needs and win-win solutions. Uses two-way communication to influence outcomes and ongoing results