General Electric Product Marketing Sr Manager in Albany, New York
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Measure and drive pipeline creation and velocity through Sales funnel, orders and sales performance for Enterprise Financial Management digital solutions including Centricity Business, an industry leading revenue cycle management solution for hospitals and practices.
In this role, you will:
Voice of customer – understand and analyze customer needs
Voice of sales – gather feedback on use cases, selection criteria and functionality required
Segmentation and targeting – document and communicate high-level business requirements for each product, service or segment
Value proposition – develop clear and compelling value propositions that address customer outcomes
Content – lead and execute compelling content development for marketing campaigns to promote product/service portfolio
Sales enablement – design and deliver information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)
Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
Outcomes – develop and lead outcome based marketing and selling approaches for new releases
Creative – demonstrated experience working with creative agencies and vendors to execute content strategies
Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
Proof points – develop and market software proof points
Product and marketing investment allocation strategy, analytics strategy
Data analysis, project management, reporting and communications, ability to turn data into actionable insights
Align with portfolio business objectives; work with corporate communications on brand metrics, social media presence and tone
Reporting tools for Sales and Marketing analytics (e.g. Web analytics, social monitoring, business intelligence and forecasting tools) Qualifications/Requirements: Basic Qualifications:
Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college
A minimum of 5 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experienceEligibility Requirements
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job
Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
Must be willing to travel 30 %
Must be willing to work out of an office located in Seattle, WA / Boston, MA / Burlington, VT Desired Characteristics:
Good business acumen and ability to work across business lines
Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simple
Strong interpersonal and leadership skills
Strong analytical and process skills
Demonstrated skills in managing multiple projects successfullyTechnical Expertise:
Strategy development aligned to business goals – Ability to lead segmentation strategy and development including market analysis, opportunity identification, business cases and innovation portfolio development
Digital mindset that can translate domain expertise to add value to tools and processes
Expertise in healthcare IT and revenue cycle management
Commercial expertise – Ability to inform how the company should invest to attract and retain customers
Conducts analysis that leads to action - Proactively makes or recommends decisions based on in-depth analysis; Able to define critical problems to be solved; Identifies data sources required to execute analyticBusiness Acumen:
Ability to create and articulate value propositions for customers - Develops plans and identifies metrics to measure GE impact to customer's bottom line, clearly and simply articulating the GE value proposition and why it's better than other options the customer has
Stays ahead of market - Leverages knowledge about competitors, trends, and changing regulations across the broad environment to bring new ideas to the team
Business & stakeholder partnership - Ability to translate business objectives into deliverables.
Customer centricity – Ability to foster strong working relationship with customers and their partners to generate a clear understanding of the customers' business model through identification of their critical success factorsLeadership:
Collaboration - Coordinates role responsibilities with that of others to achieve mutual goals
Communication - Adjusts information (e.g. level of complexity), technique, medium, and story to align with audience and desired outcome
Influence - Ensures group understanding of issues and presents rationale to affect outcomes
Problem Solving - Identifies multiple solutions & provides in depth scenario analysis. Identifies and explores alternative solutions. Transitions the solution creation process into action.
Program Management - Identifies opportunities for necessary changes and pursues/leads them when appropriatePersonal Attributes:
Analytical & critical thinking - Engages with problems and questions in a disciplined and rigorous manner. Defines objectives, problem statements, and ambiguities before generating and evaluating solutions
Passion & perseverance - Persists on completion of endeavors, especially in the face of overwhelming odds and setbacks
Comfort in ambiguity - Identifies when additional information is needed from stakeholder and asks cogent and relevant questions to obtain it.
Empathy & self-awareness - Deliberates before making a decision or judgment regarding a work situation. Demonstrates integrity and trustworthiness.#DTR Locations: United States; Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Northern Mariana Islands, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, United States Minor Outlying Islands, Utah, Vermont, Virgin Islands, U.S., Virginia, Washington, West Virginia, Wisconsin, Wyoming; Seattle, Boston, BurlingtonGE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www1.eeoc.gov/employers/upload/eeocselfprint_poster.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen.